Belvilla´s Tech bet Strengthened in 2021
The company specializing in vacation home rentals in Europe, Belvilla, has strengthened its reach to national and regional media since it began the relationship with The Blueroom Project in 2019. Among other strategic projects, it highlights the presentation of the...
Santa Eulària, introducing the big route
In addition to its 46 kilometers of coastline and more than 20 beaches, Santa Eulària des Riu has a proposal of activities and sports for all tastes, especially for families to enjoy the sport and nature of Ibiza: up to a total of 12 cycling routes and so far,...
Thailand, deluxe destination
The Blueroom Project is launching a marketing campaign with the aim of showcasing the most exclusive side of the Land of Smiles to a high net-worth audience who, according to the trend, will be the first to take up travel. As marketing representatives of...
Dubai is open – FAM TRIP
Since the destination is open to receive tourists and adapting the format to the Covid19 restrictions, The Blueroom Project launched a familiarization trip organized by the Dubai Department of Tourism, Trade and Marketing (DTCM) with the collaboration of...
FAM TRIP Costa Rica
Costa Rica is one of the few countries in the world that is completely open and requires neither PCR negative nor quarantine for passengers, whether domestic or international, entering the country by air. Taking advantage of this circumstance, last November...
Pura Vida Awards First edition
The Pura Vida Awards, conceived and promoted by The Blueroom Project with Muy Interesante (Zinet Media) as editorial partner, aim to encourage, promote, value and recognize the efforts of those who actively research and work in the conservation and protection of the...
Enjoy Belvilla!
The journalist Cristina Fernandez, contributor to different leading travel and lifestyle media in Spain such as Traveler.es, stayed from September 10th to 13th in a property of the company specialized in vacation home rentals in Europe, Belvilla, as part of the...
Pan-European Project “Costa Rica Sustainable Tourism Sanctuary”
This flagship project, designed by The Blueroom Project is based on a destination positioning strategy in Europe during Covid_19, runs from September 2020 to March 2021 in order to unite cultural aspects of Spain and Costa Rica, through the twinning of two national...
Dubai Tourism Board selects The Blueroom Project
Following its strategic plan, The Dubai Tourism Board, has decided to strengthen its presence in the Spanish market through an agreement with Blueroom for the tourism promotion of this magical destination that opens its borders to tourism on July 7, 2020. In...
On-line contest “Thailand Memories”
With the "Thailand Memories" contest, The Blueroom Project, as official representatives of the Tourism Authority of Thailand / TAT in Spain, developed a strategic and emotional project for users to inspire us through their longing and nostalgia for Thailand and its...
#ISTAYATHOMEWITHHURTIGRUTEN (better known as “Out on the Balcony and Breathe”)
With a clear inspirational and brand awareness objective, the initiative devised by The Blueroom Project arose on the occasion of the confinement to inspire all those who were cooped up at home and encourage them to literally go out on the balcony to breathe,...
Santa Eulària con encanto
The Ibizan municipality of Santa Eulària des Riu presents its new Hotels Guide as the star product for the season and trusts The Blueroom Project for its diffusion among the national media. True to its ecological spirit, Santa Eulària des Riu is committed to...
The Blueroom Project / COVID-19
Dear customers, associates, collaborators, suppliers and friends of the sector, In view of the exceptional nature of this situation, we are sending you our current contingency plan for COVID-19 and we would like to convey to you our firm commitment to society and...
Thailand, the leading Asian destination in the Spanish market in 2019
Once again, Thailand is consolidating its position as the leading Asian destination in the Spanish market. Spanish travelers prefer ‘The Land of Smiles’ among all the Asian destinations. In sum, 189.018 Spaniards travelled to the country during 2019, according to data...
Bless Collection Hotels celebrates two great opening parties in Madrid and Ibiza, with Eugenia Silva as ambassador
BLESS Collection Hotels; the new luxury brand of Palladium Hotel Group, recently celebrated the inauguration of its first two hotels: BLESS Hotel Madrid and BLESS Hotel Ibiza, both belonging to the prestigious firm The Leading Hotels of the World, with Eugenia Silva...
Preparation and presentation to the media of the “VI Barometer of Vacation Rental in Spain 2019” by HomeAway
Last Thursday, July 4, The Blueroom Project participated for the sixth consecutive year in the creation and development of the vacation rental barometer, presented by HomeAway, the online vacation rental expert platform. This new report has allowed knowing the...
Week of Costa Rica in Bilbao
"The week of Costa Rica in Bilbao" has been celebrated during the first week of June. This event was focused on presenting the destination in the Flag Ship Store of the group Azul Marino Viajes located in Ayala Street of Bilbao, where different activities were carried...
The Blueroom Project appointed the PR agency for Hilton Tangier Al Houara Resort & Spa in Spain
Hilton Tangier Al Houara Resort & Spa has selected The Blueroom Project as a communication and public relations agency in Spain. The hotel, which has just opened its doors in Tangier, is the third of the group in Morocco. The new complex, located in a protected...
Antonio Orozco gets away a few days in Thailand with The Blueroom Project
December was the month chosen by Antonio Orozco to take a break from his intense tour and recordings of the talent show The Voice. The Blueroom Project, as official representatives in Spain of the Tourism Authority of Thailand (TAT) managed those days of rest in the...
The Spanish fashion designer Juan Duyos, inspired by Costa Rica for his next “Haute Couture” collection
The Spanish fashion designer, Juan Duyos, has been inspired by Costa Rica to create his next “Haute Couture” collection, which will be presented in the next edition of Mercedes-Benz Madrid Fashion Week. The project, under the name of "A Designer, a Princess and a...
The Blueroom Project presents new solutions and services in the emerging markets of China, India and Eastern Europe
Given the growing competition for Spain from destinations such as Turkey, Egypt, Greece, Tunisia, Morocco, Croatia or Bulgaria, The Blueroom Project presents new solutions for tourism consulting and marketing in the emerging markets of China, India and Eastern Europe...
The clients of The Blueroom Project excel in FITUR 2019
The latest edition of FITUR has brought a great success to the diverse portfolio of Premium clients and key brands of tourism, luxury and lifestyle where The Blueroom Project manages their communication and marketing. Firstly, two destinations were awarded in the...
The Blueroom Project presents the I edition of “Analysis on Gastronomic Tourism 2018”
The Blueroom Project has published the I edition of “Analysis on Gastronomic Tourism 2018” at a national level. It is research on patterns about travels through culinary experiences with the aim to evaluate the evolution of this market and provide a forecast for the...
A new book by Rafael Alberto Pérez: “Estrategar: Vivir la estrategia” (“Being strategic. Living the strategy”)
Rafael Alberto Pérez has launched his new book “Estrategar: Vivir la estrategia” (“Being strategic. Living the strategy”) in a Keynote Speech given during the celebration of the 33rd International Congress of Public Relations organised by CONFIARP in Argentina last...
Costa Rica Week Celebration in Madrid
On the occasion of the International Day of Tourism which took place last September 27th, the Costa Rican Tourism Institute (ICT) has celebrated “The Week of Costa Rica in Madrid”. This event has been focused on presenting this destination to the public in general...
The Blueroom Project, selected as the Communications Agency for the new brand ‘BLESS Collection Hotels’ of the Palladium Hotel Group
The Blueroom Project has been selected as the Communications Agency for ‘BLESS Collection Hotels’, a new hotel brand of the Palladium Hotel Group targeted at the contemporary luxury market. The first Bless Collection Hotels property will open in Madrid in November...
PARAMOUNT Miami Worldcenter skyrise prepares for the future of flying cars
PARAMOUNT Miami Worldcenter developer Dan Kodsi is preparing for the future of urban aviation by making modifications to the rooftop design of the tower in order to accommodate a 5,000-square-foot Skyport atop his new 60-story downtown Miami high-rise. A veteran...
Japan and fashion on the Spanish National Television (TVE)
On January 16, the Japan National Tourism Organisation (JNTO) and the Embassy of Japan in Spain held an event to celebrate the 150th anniversary of diplomatic relations between Spain and Japan, in which tourism, culture, sport and fashion were the main protagonists....
The Blueroom Project presents the New Strategic Theory – NTE in Asia
Two members of The Blueroom Projectґs team, our senior strategic expert - PhD. Emeritus Professor - Rafael Alberto Pérez and our CEO, Alejandro Pérez-Ferrant, lecturing as guest professors in February at the prestigious Chulalongkorn University in Bangkok teaching...
New book Strategic Management in Tourism is coming out
New international book on strategic management in tourism, with the participation of The Blueroom Project, is coming out! The Blueroom Project collaborates on the 3rd edition of Strategic Management in Tourism through the work of Rafael Alberto Pérez and Alejandro...
Multi-disciplinary successful performance by The Blueroom Project at Fitur 2018
During the last edition of FITUR, The Blueroom Project has successfully managed the communications and marketing of a very diverse list of premium clients and relevant brands of the tourism, luxury and lifestyle sector. The Fair was the showcase for Tourism Authorithy...
Merry Christmas and happy new year!
The Blueroom Project's team wish you a Merry Christmas and our best wishes for 2018.
Spanish star actress, Blanca Suárez, and top international footballer, Dani Carvajal, discovered Thailand and Costa Rica with The Blueroom Project
Last summer, The Blueroom Project, as official representatives in Spain of the Tourism Authority of Thailand (TAT) and representative agency of the Costa Rica Tourism Institute (ICT) organized the dream trips of two of the most popular celebrities in the country:...
Qatar Airways, Tourism of Japan, Trasmediterránea and South African Tourism, new clients of The Blueroom Project
In the last five months, The Blueroom Project has won in competitions these four important accounts and is consolidated as the leading boutique consultancy of communications and tourism marketing in Spain. The agency expands its global network in China, South Africa...
Qatar Airways and Tokyo awarded at Condé Nast Traveler Awards
On May 4th, the Condé Nast Traveler Awards were held at the Ritz Hotel in Madrid, where the most renowned companies, destinations and personalities of the national and international tourism sector of the year were honored. In this celebration 23 different categories...
Pura Vida University is launched
The ICT - Costa Rican Tourism Institute - presented during the last edition of FITUR 2017 their new tool and commitment with the tourism industry professionals in Europe, Pura Vida University. This platform will be launched at European level and Spain is the...
A HomeAway campaign selected as one of the best marketing & communications strategies of 2016 by IP Mark magazine
The leader magazine specialized in marketing and communications IP Mark has selected a campaign of HomeAway within the section of tourist companies as one of the best strategies of 2016. IP Mark rewards the outstanding creativity to professionals in the advertising...
Thai Night: Local Experiences
During the last edition of FITUR 2017, The Blueroom Project, as Tourism Authority of Thailand Representatives in Spain organised the Thai Night: Local Experiences. In this event, attended by over 130 guests, it was possible to enjoy the local culture thanks to several...
TopRural presents its 7 Rural Wonders 2016
The event brought together more than 20 key media outlets, as well as the authorities of the different finalist municipalities. So far The Blueroom Project has generated a great media impact of the campaign exceeding 500 cuttings. TopRural, the leading rural...
Merry Christmas!
The Blueroom Project's team wish you a Merry Christmas and a year 2017 full of happiness!
The Blueroom Project and CEAV goes to Chiang Mai for her 5th Annual Congress
Around a hundred people were able to learn about the new travel products from Thailand at the Shangri-La Hotel in Chiang Mai. The congress included half-day activities and day trips to discover the main attractions of the city and beyond which hosts 5 million tourists...
Keylor Navas, tourist Ambassador of Costa Rica in Spain, invites to visit Costa Rica to “the happiest fan in the world” and presents the new Condé Nast Traveler monograph
As part of the campaign for Costa Rica Tourism "The happiest goalkeeper in the world", with Keylor Navas as Ambassador, the footballer presented the prizes of the contest "the happiest fan in the world". The Blueroom Project, responsible for the entire campaign,...
Carla Bulgaria Travel: the new amenities line for hospitality industry
Carla Royo-Villanova, cosmetic entrepreneur, Princess of Panagyurishte and Duchess of Saxony now goes a step further, expanding its business to the hospitality industry and launches Carla Bulgaria Travel. In association with Amenities Pack, the entrepreneur has...
Presentation of the Homeaway’s “III Barometer of Vacational Rental in Spain 2016”
The Blueroom Project has participated in the creation and development of the third edition of this barometer that, as news it offers a comparison from the study released in 2014, so that the evolution of this type of accommodation's user is shown. All three editions...
Enjoy summer!
And from Blueroom want to wish you... Happy summer!
Blueroom manages the celebration of CEAV 2016 Congress in Chiang Mai
Blueroom manages the celebration of CEAV Congress 2016 in Chiang Mai The Blueroom Project has coordinated with CEAV the congress and professional tour CEAV 2016, which will take place from 17 to 19 November 2016 in the historic city of Chiang Mai. The registration...
Cathay Pacific presents its new Madrid – Hong Kong flight
Cathay Pacific Airways officially presented on June 2nd the launch of its new service Madrid - Hong Kong with four weekly flights. The event took place at the airport Adolfo Suárez Madrid Barajas and counted on the presence of the Acting Minister of Development, Ana...
“The Happiest Goalkeeper in the World” the new campaign with Keylor Navas
Under the title "The Happiest Goalkeeper in the World", the player promotes his country of birth in a multi-support campaign and encourages Spaniards to learn about Costa Rica through a video that combines sporting values with the beauty and experiences which the...
Blueroom developes the new creativities of Tokyo Tourism
With the brand "& Tokyo," Tourism Tokyo wants to consolidate the concept of "City that promises all kinds of fun experiences creating new styles that combine innovation and tradition." The brand strategy "& Tokyo" is based on five fundamental values to live a...
British Tourist Authority selects The Blueroom Project
British Tourist Authority (VisitBritain) has selected The Blueroom Project, member agency of Pangaea Network, to manage of Contents and Public Relations for projects in the Spanish market and thus strengthen the communication of important events taking place in...
The Blueroom Project will manage the communications of Tokyo in Spain starting in April 2016
The Blueroom Project will work together with Taeko Ueda, Official Representative of Go Tokyo in Spain, managing the public relations for the destination from the 1st of April. More information about the destination here
Tourism Authority of Thailand wins award for the “Most Welcoming Country to Tourists” at the 2016 Travel ranking Awards
The XXIII edition of the Travelranking Awards took place in Madrid on Wednesday 30th March. This annual event celebrates the most outstanding tourist companies in Spain along with leading industry executives. The awards were decided by the votes of around 1,000 travel...
Alejandro Pérez Ferrant, CEO of The Blueroom Project, states about “The future of travel distribution”
The second edition of the Observatory 2015-2016 'The future of travel distribution' aims to continue monitoring role that tourism professionals are taking and future developments at European level, with mobile penetration in the tourism sector. Alejandro Pérez Ferrant...
Cathay Pacific Airways selects The Blueroom Project as its PR agency in Spain
The airline based in Hong Kong has selected The Blueroom Project to manage the communications and Public Relations in Spain from next March 1st. As the news General Manager in Spain, Philippa Tregear will be the responsible of introducing the company at the Spanish...
The Blueroom Project presents the observatory “The future of travel distribution in Europe”
The Blueroom Project presents the second edition of the Observatory 2015-2016 "The future of travel distribution" in order to continue the monitoring of the role that tourism professionals are taking and future developments at European level, together with the mobile...
The Blueroom Project on Instagram!
The Blueroom Project already has an Instagram account to present the latest news from its clients as well as to post from events, afterworks (not sure what this is?), presentations and press breakfasts, among other activities. The daily life of the Blueroom team will...
Tourism Costa Rica winner of the 21st Best Active Tourism Product in the Adventure Category
"Camino de Oro. Camino de Osa" has won the 21st Best Active Tourism Product in the Adventure Category, a competition organised by Fitur and Aire Libre Magazine. This project promotes comprehensive and sustainable development of the Osa Peninsula communities, in Costa...