Since the destination is open to receive tourists and adapting the format to the Covid19 restrictions, The Blueroom Project launched a familiarization trip organized by the Dubai Department of Tourism, Trade and Marketing (DTCM) with the collaboration of its flag carrier Emirates.

A total of six professionals from the tourism sector participated in the trip, with the aim of making Dubai even better known among the Spanish tourism trade. Throughout the trip, the group stayed at the Dukes The Palm and Al Seef Heritage Curio Collection by Hilton hotels, and together with the different hotel inspections, they were able to enjoy the various attractions of the destination with a visit to emblematic buildings such as The Top Burj Khalifa, The Address Sky View or the Dubai Frame; or the Al Shindagha Museum, Al Fahidi and Abra Ride in a “city tour” through old Dubai. In addition to visiting other points of interest such as the Dagger Museum or the Mosque in the so-called Heritage Tour, they had the opportunity to visit the Sheikh Mohammed Cultural Understanding Center and experience first-hand the live show “La Perle” or a desert experience. The group was accompanied by “our” Pablo Rodriguez, from The Blueroom Project team, as the person in charge of representation for the tourism sector at the national level.

Along with the fam trip, and in order to get to know the destination better, The Blueroom Project is also organizing several meals with representatives of the sector during the month of December in order to resume contact with professionals in the sector in an action that had not been possible since the outbreak of the pandemic and to share the news of Dubai while transmitting its normality, in a face-to-face and close way.