The Blueroom Project has been selected as the Communications Agency for ‘BLESS Collection Hotels’, a new hotel brand of the Palladium Hotel Group targeted at the contemporary luxury market. The first Bless Collection Hotels property will open in Madrid in November 2018, followed by Ibiza in 2019.

BLESS Collection Hotels of the Palladium Hotel Group

The BLESS brand aims to offer a friendly and highly customised service to meet the needs of the modern traveller. Key design features of the ‘BLESS Collection Hotels’ brand will include ‘sensory architecture’ that will define the hotel ambience, collaborative work spaces, social areas and charge points.

BLESS Hotel Madrid will be located on Calle de Velázquez in the heart of the city and will comprise 111 rooms, rooftop pool in Sky Lounge, spa and gym, gourmet restaurant, three bars and conference spaces.

The restaurant will be run by the world famous Basque chef, Martin Berasategui, holder of eight Michelin stars in total, more than any other Spanish chef. His eponymous restaurant in the Basque Country, which has three Michelin stars, has previously been voted “the best restaurant in the world”.

The hotel’s interiors are by renowned Spanish designer and architect Lázaro Rosa-Violan, whose Contemporain studio in Barcelona is behind some of the country’s most iconic venues. Lázaro’s mission is to give the hotel an authentically Madrid spirit and flavour.

The brand’s onward expansion will focus on stylish districts in cosmopolitan cities and premium holiday beach destinations. The art and entertainment offering will draw on the destinations’ cultural agendas and will include DJ sets and live music, fashion shows, pop-ups, performance & visual art and photography exhibitions.