With the brand “& Tokyo,” Tourism Tokyo wants to consolidate the concept of “City that promises all kinds of fun experiences creating new styles that combine innovation and tradition.” The brand strategy “& Tokyo” is based on five fundamental values to live a unique experience in the city through five different words and colours.

These concepts can be visualized in an innovative way in its monthly newsletter and in different artworks to be published in some the most important Spanish media during the upcoming months.

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