The Blueroom Project promotes Costa Rica as a “Sustainable Tourism Sanctuary” during the final of the King’s Cup between FC Barcelona and Athletic Bilbao, thanks to its presence on the electronic billboards of the La Cartuja stadium in Seville, the venue of the match.
As part of the promotional actions in the Spanish market, the Costa Rican Tourism Institute and its agency The Blueroom Project, in its promotion of Costa Rica as a “Sustainable Tourism Sanctuary”, have made a tactical call to action and invited to book one of the two direct flights to the destination and thus enjoy the natural beauty, gastronomy, live the essential values of life and reconnect, after more than a year of pandemic.
The country brand of Esencial Costa Rica appeared on the LED screens at the foot of the pitch.
“Having the presence of the country brand in a sporting event like this, where athletes of the level of Lionel Messi are playing and therefore, is followed by millions of fans around the world, allows us to expose the name of Costa Rica as an option to visit and keep it in the taste of the Spanish market,” said Ireth Rodriguez, Head of Promotion of the ICT.
In total, there are 28 appearances of the promotion of Esencial Costa Rica, exposed both in the first half and in the second half of the match, each lasting 15 seconds.
The exposure for Costa Rica is enormous, as each final of the Copa del Rey has an average television audience, in recent years, of more than 15,000,000 viewers worldwide, distributed as follows: 6.6 million audience in Spain and a share (screen share) of 44%. In addition to the aggregate value of Europe with 9.9 million, the Americas with 3 million, Africa with 1.8 million and Asia-Pacific with 0.4 million.