The Blueroom Project, as strategic directors of the Costa Rican Tourism Board (ICT) in Europe, has designed the pan-European strategy “Costa Rica: Sustainable Tourism Sanctuary“ in order to encourage travel to Costa Rica, one of the few countries the world fully open that does not require, at this time, PCR test or quarantine to any passenger entering by air. Up to date, the destination has already achieved the milestone of recovering 10% of its international visitors
As part of this approach, different actions are being implemented in Spain aimed at travelers, the professional tourism sector and the press to generate confidence in the safety demonstrated by Costa Rica, which has been successfully welcoming international travelers since August 1, 2020. The campaign includes from the launch of new air connectivity, to branded content, programmatic advertising wit special offers, fam trips, high quality press trips, as well as the prescription of well-known travel influencers and celebrities of relevance in Spain, who will return full of Pura Vida to encourage travelers to enjoy the hospitality, biodiversity, wellness, open spaces and beaches of the Central American country.
