Soccer and Pura Vida

Soccer and Pura Vida

The Blueroom Project encourages to enjoy the passion for football and Pura Vida, on the occasion of the first meeting of the Spanish National Team in the World Cup that will face the Costa Rican National Team. An exclusive action that offers a unique opportunity to...

New Chairman at The Pangaea Network

New Chairman at The Pangaea Network

The Blueroom Project, through its Founder and Chairman Alejandro Pérez-Ferrant, holds the Presidency of the board of directors of The Pangaea Network, the international network of independent agencies in public relations and travel representation pioneer in Europe,...

Estonia is presented in Madrid

Estonia is presented in Madrid

On October 27, The Blueroom Project organized an afterwork at "The Nomad House" at Ramses space for the professional Spanish travel sector where the surprising tourist possibilities of Estonia were shown through gastronomy, culture and its extraordinary nature. During...

Closer Madeira

Closer Madeira

The Blueroom Project in support of the Association for the Promotion of the Autonomous Region of Madeira, with the Delegation of Tourism of Portugal and the Portuguese embassy in Madrid, have organized the event "Flavors and Flowers of Madeira" with a select group of...

Tribute to Costa Rican biodiversity with 20 MINUTES

Tribute to Costa Rican biodiversity with 20 MINUTES

Last Thursday, September 29, the distributors of the leading free general newspaper in Spain, 20 MINUTOS, paid tribute to the biodiversity and fauna of Costa Rica. Various little animals from the Country of Pura Vida, such as toucans or frogs, were located at the main...

Tokyo for everybody

Tokyo for everybody

On October 11, Japan will reopen its borders to international tourism without restrictions. Great news for travellers who want to get to know the Land of the Rising Sun that has its capital, Tokyo, as the first obligatory stop. Tradition and modernity for all tastes...

María León, luxury in Santa Eulària des Riu (Ibiza)

María León, luxury in Santa Eulària des Riu (Ibiza)

The influencer María León has travelled to Santa Eulària des Riu with an itinerary organized by the municipality and coordinated by The Blueroom Project to discover the tradition, gastronomy and lifestyle of the destination with visits to the first hippy market in...

Thai Nite event in Madrid with full reopening of the destination

Thai Nite event in Madrid with full reopening of the destination

The Royal Embassy of Thailand organized an event to enjoy Thai cuisine, traditional dances and a fashion show with silk as the protagonist, with distinguished guests and the press representatives. The Blueroom Project, Tourism Representative of Thailand in Spain, was...

Fashionable Estonia by Juan Duyos

Fashionable Estonia by Juan Duyos

The Baltic country welcomes and inspires the designer who is celebrating his 25th anniversary in style with his “Estonia” collection, which was presented at the latest edition of the Mercedes Benz Fashion Week in Madrid, held on September 14 to 18.The Spanish designer...

Estonia inspires the designer Juan Duyos for his new collection

Estonia inspires the designer Juan Duyos for his new collection

The Baltic country welcomes and inspires the designer who celebrates in style his 25th anniversary in the fashion world with his collection "Estonia, a very personal journey" that will be presented at the next edition of Mercedes Benz Fashion Week in Madrid. Spanish...

K-Week Festival: the Korean wave phenomenon sweeps through Madrid

K-Week Festival: the Korean wave phenomenon sweeps through Madrid

K-Week welcomed more than 2,500 people who came to enjoy the festival at the Palacio de Neptuno. With full capacity during the two days of the festival, the K-Week brings Korean culture, traditions and ancient art to our country for the second consecutive year. The...

First trips for Visit Estonia

First trips for Visit Estonia

The Blueroom Project, in its role as official representatives of Visit Estonia in Spain, has organized the first press and fam trips. A wide representation of journalists —Viajar, Diari Ara, Meet In, Cadena Ser, Oxígeno, El Periódico and Sobremesa— had the opportunity...

Thailand… pulse of life

Thailand… pulse of life

Check out our latest and inspiring production of all #Thailand has to offer to the world. All with the master direction of Paco Nadal and the unique music talent of Antonio Orozco. #PálpitoDeVida #AmazingThailand #Thainess #MeGustaTailandia #BeingBlueroom

Madrid hosts K-Week in July, the festival to travel to South Korea

Madrid hosts K-Week in July, the festival to travel to South Korea

Madrid travels to South Korea with the celebration of K-Week from July 8 to 14 in a week full of activities related to South Korean culture, gastronomy and traditions. The objective of the festival is to bring locals and visitors closer to all the attractions that the...

Presentation of Team Thailand España in Barcelona

Presentation of Team Thailand España in Barcelona

The Blueroom Project, as THE official representatives of Tourism of Thailand in Spain, participated in the Team Thailand Spain conference which, with the encouragement of its Excellency, the Ambassador of the kingdom of Thailand, Khun Phantipha, focused its efforts on...

Dubai tourism event and training cycles in Madrid and Barcelona

Dubai tourism event and training cycles in Madrid and Barcelona

The Blueroom Project, as a representative of Dubai Tourism for the trade sector, has organized an event in Madrid WHERE it has presented all the news of the destination to an important group of travel agents and tour operators. A cycle of personalized training was...

Fam trip to Dubai to say goodbye to EXPO 2020

Fam trip to Dubai to say goodbye to EXPO 2020

Luis López Hita, Tourmundial director and the heads of the Institutional Relations and Training departments of Grupo Viajes El Corte Inglés, were invited by the Blueroom Project and the Dubai Department of Economy and Tourism to a 4-day fam trip, not only to say...

#LikeThailand: LuXperience FAM Trips in the Andaman Sea

#LikeThailand: LuXperience FAM Trips in the Andaman Sea

The Blueroom Project, in its role as official representatives of Thailand Tourism, has organized a media trip and a fam trip of agents in March 2022 in order to show the relaxation of the reopening measures and the splendor of the natural beauty of the Andaman sea...

The Pure Life on TV

The Pure Life on TV

The Blueroom Project has designed and implemented a TV Spots campaign within the positioning strategy of the destination in Europe as a Sustainable Tourist Sanctuary, also created by the agency. THE MISSION of this positioning strategy not only seeks to promote the...

Blueroom starts the year with new client “Visit Estonia”

Blueroom starts the year with new client “Visit Estonia”

The Blueroom Project is pleased to welcome Visit Estonia. Our agency, leading other partner offices around the world, is proud to have won the competition to represent this special destination overlooking the Baltic Sea for Spain, Italy and the United States....

Valencia Tourism launches new website in China

Valencia Tourism launches new website in China

The Blueroom Project and our associate agency based in China, has created for Turismo de Valencia a new corporate website for the Chinese market, a key and important market for the destination. With the aim of facilitating knowledge about the destination and...

Activities for the promotion of Thailand in Spain

Activities for the promotion of Thailand in Spain

The Blueroom Project, as representatives of Thailand Tourism, organised a webinar on the latest entry requirements for the Land of Smiles, as well as a promotional campaign with Expedia Group Spain. The webinar was attended by Qatar Airways, which showcased its latest...

Belvilla presents its Unique Houses

Belvilla presents its Unique Houses

With the support of The Blueroom Project's press office, Belvilla launches this initiative of 23 unique houses, a selection of out-of-the-ordinary accommodations in different parts of Europe. This portfolio of unique houses has its own website where the owners share...

Hurtigruten is Back

Hurtigruten is Back

With the end of restrictions in Norway for EU travellers, Hurtigruten returns with The Blueroom Project to communicate through different media, social networks and strategic partners of the tourism trade the itineraries (classic and new) that will be navigated, as...

Blueroom Project CEO’s speech at Proimagen-Futuropa meeting

Blueroom Project CEO’s speech at Proimagen-Futuropa meeting

A few days ago, Alejandro Pérez-Ferrant, CEO of The Blueroom Project, gave a presentation at the Proimagen-Futuropa meeting to a select group of tourism companies from Costa Rica that work with Europe. The event, which took place at the Radisson Hotel in San Jose,...

Alliance campaign between Barcelona & Sevilla

Alliance campaign between Barcelona & Sevilla

The Blueroom Project has created for Barcelona and Seville a strategic alliance with a foundation to promote both cities internationally.   The first objective of this union is to reach a very important key market for both capitals, the French.   Under the...

Belvilla: Summer 2021 balance and autumn forecast

Belvilla: Summer 2021 balance and autumn forecast

According to the latest updated data from Belvilla, The Blueroom Project has reported the latest bookings to the Spanish media, and following the line marked in the pre-summer months, vacation homes reservations have had a slight increase of 3% in Spain for the months...

Spain at the forefront of Costa Rica´s tourism recovery

Spain at the forefront of Costa Rica´s tourism recovery

Costa Rica opened its borders more than a year ago in August 2020, and this last month of August it reached very positive figures, with Spain at the forefront of the European markets with a total of 24,166 Spanish visitors from January to August 2021.   Costa...

Madeira positioned as one of the safest destinations in 2021

Madeira positioned as one of the safest destinations in 2021

Madeira has positioned itself as one of the safest and most demanded destinations to travel during the summer of 2021, due to the containment of the pandemic. In fact, it has been nominated as the safest European destination to travel in 2021, according to the list...

Iberojet opens a new direct route from Spain to Costa Rica

Iberojet opens a new direct route from Spain to Costa Rica

As part of the work as representative of Tourism of Costa Rica in Spain, The Blueroom Project has managed the development of this new air route. Iberojet, the airline of Ávoris Corporación Empresarial, has inaugurated a new direct route between Spain and Costa Rica....

Phuket Sandbox – 1st July, 2021: Southeast Asia’s first reopening

Phuket Sandbox – 1st July, 2021: Southeast Asia’s first reopening

The Blueroom Project team, as official representatives of the Tourism Authority of Thailand, has been communicating and educating the Spanish travel trade about the Phuket Sandbox through webinars, newsletters, website, social media and the press office. Those Spanish...

Visit Valencia is promoted all year round in the Chinese market

Visit Valencia is promoted all year round in the Chinese market

The Blueroom Project renews its collaboration with Visit Valencia in the Chinese market with its local partner TML. Since 2017 we have been working on the positioning of the city of Valencia in the most important social networks of the Asian giant as well as in the...

Costa Rica Sounds / Barcelona

Costa Rica Sounds / Barcelona

The Blueroom Project, as the representative of Costa Rica Tourism in Spain, has devised and organized the “Costa Rica Sounds” activity to present the latest developments in the destination as a Sustainable Tourist Sanctuary and announce the expansion of flights from...

Dubai: The influencer Gotzón Mantuliz’s route at your fingertips

Dubai: The influencer Gotzón Mantuliz’s route at your fingertips

Thanks to this activation by The Blueroom Project, as Dubai Tourism official representatives for the travel trade, the renowned influencer, travel expert and TV collaborator ... had the opportunity to visit Dubai in a very special way, that was evidenced by the...

Barcelona & Seville  Seville & Barcelona Alliance

Barcelona & Seville <> Seville & Barcelona Alliance

This is the first time that both cities have come together to promote themselves internationally through the same shared story in culture, gastronomy, sustainability, fashion and literature. ‘It is the beginning of a path of close collaboration between both cities....

Successful participation of our clients in Fitur 2021

Successful participation of our clients in Fitur 2021

The edition of Fitur, this year on spring dates and adapting to the new circumstances, was very fruitful for our clients where we used new strategies, formats and innovative initiatives. We want to thank all our clients, the members of the travel trade and the tourism...

Madeira Tourism trusts The Blueroom Project

Madeira Tourism trusts The Blueroom Project

Madeira Tourism trusts The Blueroom Project for tourism promotion within the Spanish travel trade sector  Following its strategic plan, the Madeira Tourist Board strengthens its presence in the Spanish tourism market through a partnership with The Blueroom Project to...

Costa Rica in the final of the 2021 King’s Cup soccer championship

Costa Rica in the final of the 2021 King’s Cup soccer championship

The Blueroom Project promotes Costa Rica as a "Sustainable Tourism Sanctuary" during the final of the King's Cup between FC Barcelona and Athletic Bilbao, thanks to its presence on the electronic billboards of the La Cartuja stadium in Seville, the venue of the match....

Dubai Expo, a Fam Trip to be up to date

Dubai Expo, a Fam Trip to be up to date

  The Blueroom Project, as the representative of Dubai Tourism in Spain, has organized a fam trip to Dubai in which nine travel agents from the main tour operators and travel agencies in Spain have participated. During the tour, which took place between March 20...

Afterwork Tokio 2021

Afterwork Tokio 2021

  The Blueroom Project has organized for Tokyo Tourism its first face-to-face afterwork in Madrid. The representative of Tokyo Tourism in Spain presented the novelties in gastronomy, leisure and culture for 2021, emphasizing the openings and new spaces with which...

Costa Rica Sustainble Tourism Sanctuary

Costa Rica Sustainble Tourism Sanctuary

  The Blueroom Project, as strategic directors of the Costa Rican Tourism Board (ICT) in Europe, has designed the pan-European strategy "Costa Rica: Sustainable Tourism Sanctuary" in order to encourage travel to Costa...

Belvilla´s Tech bet Strengthened in 2021

Belvilla´s Tech bet Strengthened in 2021

The company specializing in vacation home rentals in Europe, Belvilla, has strengthened its reach to national and regional media since it began the relationship with The Blueroom Project in 2019. Among other strategic projects, it highlights the presentation of the...

Santa Eulària, introducing the big route

Santa Eulària, introducing the big route

  In addition to its 46 kilometers of coastline and more than 20 beaches, Santa Eulària des Riu has a proposal of activities and sports for all tastes, especially for families to enjoy the sport and nature of Ibiza: up to a total of 12 cycling routes and so far,...

Thailand, deluxe destination

Thailand, deluxe destination

  The Blueroom Project is launching a marketing campaign with the aim of showcasing the most exclusive side of the Land of Smiles to a high net-worth audience who, according to the trend, will be the first to take up travel. As marketing representatives of...

Dubai is open – FAM TRIP

Dubai is open – FAM TRIP

    Since the destination is open to receive tourists and adapting the format to the Covid19 restrictions, The Blueroom Project launched a familiarization trip organized by the Dubai Department of Tourism, Trade and Marketing (DTCM) with the collaboration of...

FAM TRIP Costa Rica

FAM TRIP Costa Rica

  Costa Rica is one of the few countries in the world that is completely open and requires neither PCR negative nor quarantine for passengers, whether domestic or international, entering the country by air. Taking advantage of this circumstance, last November...

Pura Vida Awards First edition

Pura Vida Awards First edition

The Pura Vida Awards, conceived and promoted by The Blueroom Project with Muy Interesante (Zinet Media) as editorial partner, aim to encourage, promote, value and recognize the efforts of those who actively research and work in the conservation and protection of the...

Enjoy Belvilla!

Enjoy Belvilla!

  The journalist Cristina Fernandez, contributor to different leading travel and lifestyle media in Spain such as Traveler.es, stayed from September 10th to 13th in a property of the company specialized in vacation home rentals in Europe, Belvilla, as part of the...

Pan-European Project “Costa Rica Sustainable Tourism Sanctuary”

Pan-European Project “Costa Rica Sustainable Tourism Sanctuary”

This flagship project, designed by The Blueroom Project is based on a destination positioning strategy in Europe during Covid_19, runs from September 2020 to March 2021 in order to unite cultural aspects of Spain and Costa Rica, through the twinning of two national...

Dubai Tourism Board selects The Blueroom Project

Dubai Tourism Board selects The Blueroom Project

  Following its strategic plan, The Dubai Tourism Board, has decided to strengthen its presence in the Spanish market through an agreement with Blueroom for the tourism promotion of this magical destination that opens its borders to tourism on July 7, 2020.   In...

On-line contest “Thailand Memories”

On-line contest “Thailand Memories”

With the "Thailand Memories" contest, The Blueroom Project, as official representatives of the Tourism Authority of Thailand / TAT in Spain, developed a strategic and emotional project for users to inspire us through their longing and nostalgia for Thailand and its...

Santa Eulària con encanto

Santa Eulària con encanto

The Ibizan municipality of Santa Eulària des Riu presents its new Hotels Guide as the star product for the season and trusts The Blueroom Project for its diffusion among the national media.   True to its ecological spirit, Santa Eulària des Riu is committed to...

The Blueroom Project / COVID-19

The Blueroom Project / COVID-19

 Dear customers, associates, collaborators, suppliers and friends of the sector,   In view of the exceptional nature of this situation, we are sending you our current contingency plan for COVID-19 and we would like to convey to you our firm commitment to society and...

Thailand, the leading Asian destination in the Spanish market in 2019

Thailand, the leading Asian destination in the Spanish market in 2019

Once again, Thailand is consolidating its position as the leading Asian destination in the Spanish market. Spanish travelers prefer ‘The Land of Smiles’ among all the Asian destinations. In sum, 189.018 Spaniards travelled to the country during 2019, according to data...

Week of Costa Rica in Bilbao

Week of Costa Rica in Bilbao

"The week of Costa Rica in Bilbao" has been celebrated during the first week of June. This event was focused on presenting the destination in the Flag Ship Store of the group Azul Marino Viajes located in Ayala Street of Bilbao, where different activities were carried...

The clients of The Blueroom Project excel in FITUR 2019

The clients of The Blueroom Project excel in FITUR 2019

The latest edition of FITUR has brought a great success to the diverse portfolio of Premium clients and key brands of tourism, luxury and lifestyle where The Blueroom Project manages their communication and marketing. Firstly, two destinations were awarded in the...

Costa Rica Week Celebration in Madrid

Costa Rica Week Celebration in Madrid

On the occasion of the International Day of Tourism which took place last September 27th, the Costa Rican Tourism Institute (ICT) has celebrated “The Week of Costa Rica in Madrid”. This event has been focused on presenting this destination to the public in general...

Japan and fashion on the Spanish National Television (TVE)

Japan and fashion on the Spanish National Television (TVE)

On January 16, the Japan National Tourism Organisation (JNTO) and the Embassy of Japan in Spain held an event to celebrate the 150th anniversary of diplomatic relations between Spain and Japan, in which tourism, culture, sport and fashion were the main protagonists....

The Blueroom Project presents the New Strategic Theory – NTE in Asia

The Blueroom Project presents the New Strategic Theory – NTE in Asia

Two members of The Blueroom Projectґs team, our senior strategic expert - PhD. Emeritus Professor - Rafael Alberto Pérez and our CEO, Alejandro Pérez-Ferrant, lecturing as guest professors in February at the prestigious Chulalongkorn University in Bangkok teaching...

New book Strategic Management in Tourism is coming out

New book Strategic Management in Tourism is coming out

New international book on strategic management in tourism, with the participation of The Blueroom Project, is coming out! The Blueroom Project collaborates on the 3rd edition of Strategic Management in Tourism through the work of Rafael Alberto Pérez and Alejandro...

Qatar Airways and Tokyo awarded at Condé Nast Traveler Awards

Qatar Airways and Tokyo awarded at Condé Nast Traveler Awards

On May 4th, the Condé Nast Traveler Awards were held at the Ritz Hotel in Madrid, where the most renowned companies, destinations and personalities of the national and international tourism sector of the year were honored. In this celebration 23 different categories...

Pura Vida University is launched

Pura Vida University is launched

  The ICT - Costa Rican Tourism Institute - presented during the last edition of FITUR 2017 their new tool and commitment with the tourism industry professionals in Europe, Pura Vida University. This platform will be launched at European level and Spain is the...

Thai Night: Local Experiences

Thai Night: Local Experiences

During the last edition of FITUR 2017, The Blueroom Project, as Tourism Authority of Thailand Representatives in Spain organised the Thai Night: Local Experiences. In this event, attended by over 130 guests, it was possible to enjoy the local culture thanks to several...

TopRural presents its 7 Rural Wonders 2016

TopRural presents its 7 Rural Wonders 2016

The event brought together more than 20 key media outlets, as well as the authorities of the different finalist municipalities. So far The Blueroom Project has generated a great media impact of the campaign exceeding 500 cuttings. TopRural, the leading rural...

Merry Christmas!

Merry Christmas!

  The Blueroom Project's team wish you a Merry Christmas and a year 2017 full of happiness!

Enjoy summer!

Enjoy summer!

  And from Blueroom want to wish you... Happy summer!

Blueroom manages the celebration of CEAV 2016 Congress in Chiang Mai

Blueroom manages the celebration of CEAV 2016 Congress in Chiang Mai

 Blueroom manages the celebration of CEAV Congress 2016 in Chiang Mai The Blueroom Project has coordinated with CEAV the congress and professional tour CEAV 2016, which will take place from 17 to 19 November 2016 in the historic city of Chiang Mai. The registration...