Last Friday, May 12th, the XXV Edition of the “Golden Egg Awards 2023”, considered the largest creative festival in Estonia, was held in Tallinn, where the project “Estonia by Duyos” presented by Visit Estonia and created and executed by The Blueroom Project took second place (Silver Egg) in the influencer marketing category.
Through this comprehensive communication project, the Spanish designer Juan Duyos commemorated his career in the world of haute couture and celebrated his XXV anniversary with a collection inspired by the magic of Estonia, its exultant nature and peculiar tradition, which was presented in an exceptional fashion show on the catwalk “Mercedes Benz Fashion Week Madrid” last September 2023.
This strategic alliance obtained an enormous repercussion in the Spanish media by uniting tourism, events, communication, social networks, with culture, dance and fashion, becoming a creative long-term project, as well as a traveling and inspiring experience that for more than 12 months has transmitted, and continues to transmit, the essences of Estonia to many Spanish travelers and tourism professionals.
For all this, the Association of Marketing Agencies of one of the most recognized countries in the development of digital marketing, wanted to reward this action and the renowned Spanish designer through Visit Estonia. It is the first time that a Visit Estonia campaign abroad is recognized with such an important award.