The adventurer and television presenter Jesús Calleja traveled to Madeira at the end of September to carry out a tourism promotion action through the MOUNTAIN BIKE – ENDURO activity in the Atlantic destination on a route designed by Madeira Tourism. The purpose of this action was to make known in a massive and direct way to the general Spanish public, through its more than 2 million followers, the tourist attraction of the island for the practice of this sport, considered to be booming in Europe. and one of the most vigorous activities within the so-called “green tourism” or “ecological tourism”. Accompanied by his bicycle club and the local expert guide E-Bike, the presenter traveled on two wheels some of the main itineraries of the island, enjoying at the same time nature, culture and Madeiran gastronomy. The Blueroom Project, Madeira Tourism’s communications agency in Spain, was in charge of contacting and coordinating the trip between the tourist entity and the celebrity.