Hurtigruten celebrates its 130th anniversary with new routes for the Spanish market

Through strategic alliances with prominent partners in the professional tourism sector, the Norwegian shipping company Hurtigruten strengthens its presence in the Spanish market this 2023, the year in which it celebrates its 130th anniversary. The Blueroom Project, as the company’s communication and marketing agency in Spain, has promoted various promotional actions in some key Spanish media from the professional tourism sector such as Agenttravel and general consumer such as the leading publishing group Prensa Ibérica or the free distribution newspaper 20 Minutos in order to promote the beautiful routes of the company such as Antarctica, Iceland or Alaska, among others, for an audience of more than 37.5 million people. In this way, Hurtigruten consolidates its position as a leading exploration cruise company with a sustainable and experiential philosophy for travellers.