Last Thursday, September 29, the distributors of the leading free general newspaper in Spain, 20 MINUTOS, paid tribute to the biodiversity and fauna of Costa Rica. Various little animals from the Country of Pura Vida, such as toucans or frogs, were located at the main distribution points of the newspaper in some of the metro stations in the centre of Madrid to fill the Madrid scene with Pura Vida. The Blueroom Project, as a representative of Tourism of Costa Rica in Spain, has managed the personalization of the cover of the newspaper 20 Minutos through a 4-sided shirt that covers the cover and gives us reasons to visit the country.