The Norwegian shipping company Hurtigruten strengthens its position in the Spanish market through strategic alliances with leading partners in the professional tourism sector. The Blueroom Project, Hurtigruten’s communication and marketing agency in Spain, has carried out various initiatives aimed at both the professional tourism sector, through informative newsletters from specialized media such as Agenttravel, with special offers on double cabins for travel agents – subject to availability -; as well as the general public. The objective of these activities is to publicize the itineraries that Hurtigruten offers in destinations such as Antarctica, Galapagos or Alaska and consolidate the company’s position as a leader in exploration cruises, highlighting its sustainable and experiential approach for travelers.