- The Blueroom Project, 100% Spanish tourism marketing and communications agency, celebrates its 23rd anniversary with a new visual identity that marks a turning point in its journey.
- To mark the anniversary, the agency will unveil industry initiatives including a new study on the tourism sector’s perception of “Ibero-America’s Most Valuable Traveller”, as well as a new edition (the first in English and the sixth in Spanish) of Rafael Alberto Pérez’s acclaimed professional book, Estrategias de Comunicación (2001)
The Blueroom Project, a leading European tourism marketing and communications agency from Spain, is refreshing its brand identity, website and social media presence with a more contemporary look and feel that reflects its adaptability, innovative spirit and commitment to delivering measurable, results-driven solutions
A Global and Diverse Portfolio
The Blueroom Project’s work spans a broad spectrum of organisations within the tourism and leisure sectors, including airlines, cruise lines, hotels, resorts, theme parks and lifestyle brands. Destinations such as Thailand, Oman, Madeira, the Dominican Republic, Costa Rica, South Africa, Japan, South Korea, Estonia, London and Tokyo, as well as several Spanish regional tourism boards, have entrusted the agency over the years with their representation, media relations and brand development.
In the words of Founder and CEO, Alejandro Pérez-Ferrant: “The tourism sector, which is global and highly sensitive to technological change, crises, disasters and geopolitical developments, requires in-depth knowledge and specialist expertise to build relationships of trust between brands and their audiences. With more than 30 years’ experience in communications and marketing across destinations, leisure tourism and MICE, we bring a comprehensive strategic perspective that enables us to identify when and how marketing and communications initiatives can effectively contribute to ensuring that each brand’s institutional, reputational and commercial objectives stand the test of time.”
A European benchmark with Spanish roots
A passion for tourism, delivering services in other key international markets, cultural communication and innovation have positioned The Blueroom Project as one of the most influential agencies in European tourism marketing.
The Blueroom Project has recently been named Best Boutique Agency in Tourism Communication and Marketing in Spain, in Iberia and in Europe by The Strategist UK, by Global 100 and by the European Travel Awards. Its track record of more than two decades underpins high-impact campaigns and results-driven creativity. For its Co-Founder and Managing Director, María Redondo: “contemporary tourism promotion strategy must move beyond immediate tactical impact and mere ‘pretty’ imagery, and instead focus on the coherent integration of purpose, meaning and significance, always with responsible and relevant visibility.”
A model based on closeness and collaboration
The agency maintains a flexible and collaborative model, based on closeness and lasting relationships with clients — some spanning decades — and partners across the sector. The rebranding marks the start of a new chapter that reinforces its commitment to innovation and excellence. To mark the anniversary, it will be presenting various sector-wide initiatives, including a new perception study of the tourism industry on “the Most Valuable Traveller of Ibero-America”, and the reissue (1st edition in English, 6th in Spanish) of the award-winning book “Estrategias de Comunicación” by Rafael Alberto Pérez.
