On 26 and 27 September, Madrid became a little corner of Thailand with the celebration of the Amazing Thailand Fest 2026, a gastronomic and cultural festival organised by the Tourism Authority of Thailand (TAT), for which The Blueroom Project is the representative in Spain, with the special collaboration of Viajes El Corte Inglés. The event took place at El Corte Inglés Sanchinarro and welcomed around 5,000 visitors over the weekend.

The opening ceremony, held on Saturday 26 September at 12:00 noon, was attended by senior institutional representatives, including H.E. Mr Cheevindh Nathalang, Ambassador of Thailand to Spain, as well as senior executives from El Corte Inglés and the Tourism Authority of Thailand, representing the organisation across Southern Europe.

The weekend programme revolved around the concept of holistic wellbeing, featuring Thai food tastings, cultural performances, bracelet- and aroma-making workshops, and self-massage sessions. There were also live cooking demonstrations led by Master Chef Nooror Somany Steppe, founder and Global Culinary Ambassador of Blue Elephant, as well as by Madrid-based restaurants holding the Thai Select certification.

In addition, during the two weeks leading up to the Amazing Thailand Fest, The Blueroom Project implemented a supporting radio and out-of-home advertising campaign to strengthen the festival’s visibility and awareness and build anticipation among the public. The out-of-home campaign reached an audience of 11,230,017, while the Kiss FM radio campaign reached an audience of 1.2 million. This was further supported by an influencer campaign that generated more than 250,000 impressions, extending the initiative’s reach and helping to strengthen its presence across both traditional media and digital channels.

Through initiatives such as this, at The Blueroom Project we aim to bring Thai culture closer to the Spanish public through authentic experiences that allow them to connect with the destination.