HX Spain continues to strengthen its positioning in the Spanish market through two key events.
As part of the company’s 130th anniversary celebrations, HX Spain, the expedition cruise company, continues to promote initiatives aimed at strengthening relationships with key stakeholders across the tourism and media sectors. Last week, The Blueroom Project organized an exclusive event in Madrid for travel trade professionals, where the company presented some of its most outstanding […]
The Blueroom Project takes part in a key webinar on tourism communication
Last week, The Blueroom Project took part in the webinar “Communicating Today in Tourism: Contributions of the New Strategic Theory (NTE) for New Generations”, organised by FISEC, CINTE, CinTurs | Research Centre for Tourism, Sustainability and Well-being, and the University of the Algarve. Our Founder and CEO, Alejandro Pérez-Ferrant, presented the #BeingBlueroom methodology and joined […]
The Blueroom Project announces the special campaign for the 130th anniversary of HX Expeditions
At The Blueroom Project, we continue to amplify the most relevant initiatives led by major brands in the exploration travel sector. On this occasion, we do so together with our client HX Expeditions, which is celebrating its 130th anniversary with a special offer applied to a selection of expeditions scheduled for 2026. These journeys operate […]
The Blueroom Project activates the collaboration between Tourism Authority of Thailand and Carrera de la Mujer in a wellness-focused campaign
From The Blueroom Project, official representative of Tourism Authority of Thailand in Spain, we launched a collaboration between the Asian destination and Carrera de la Mujer, one of the country’s leading sports and social platforms. The initiative was born from a natural connection between the values shared by both worlds: wellness, health, energy and self-care. […]
The Blueroom Project promotes the most authentic travel experiences in Norway and Svalbard together with Hurtigruten
At The Blueroom Project, we continue to bring the Spanish traveler closer to tourism destinations that awaken their most exploratory spirit. On this occasion, we do so together with Hurtigruten, one of the most iconic cruise lines in Northern Europe, which launches an attractive promotion to discover Norway and Svalbard during the summer months. Under […]
The Blueroom Project recognized by Global 100 as a leading agency in the european landscape
With more than two decades of experience, The Blueroom Project has established itself as one of the most respected agencies in tourism communication and marketing within Europe´s picture. Founded in 2003, the agency has built a strong reputation for delivering measurable results and a highly personalized approach. Its long-standing presence on the global tourism stage […]
Madeira Showcases Its Potential as a Year-Round Tourist Destination to the Spanish Press
On April 14, The Blueroom Project organized a lunch in Madrid with tourism-specialized journalists to present, together with the Madeira Promotion Bureau, the main highlights and latest developments of the Madeira archipelago. Comprising two islands, Madeira is consolidating its position as one of the most complete and versatile destinations in the Atlantic. Direct Flights to […]
Thailand Recognized as the Country That Best Welcomes Tourists at Agenttravel’s Travelranking Awards
Thailand has once again strengthened its position as a global benchmark in hospitality by being named the country that best welcomes tourists at the 31st edition of the Travelranking Awards, organized by Agenttravel. This recognition has been based on evaluations from one thousand travel agents across Spain and it reflects the outstanding perception of Thailand […]
Oman Showcases Its MICE Offering to Industry Professionals in Madrid
Oman took part on March 26 in the inaugural edition of aMICEing Top Destinations, a new event format created by MeetIN Events to present the MICE offerings of various destinations in a more experiential way. The gathering, held in Madrid, brought together more than one hundred industry professionals and served as a strategic showcase to […]
Santa Eulària strengthens its family tourism appeal with the new Family Pass
On March 18 and 19, The Blueroom Project organized and delivered two strategic events in Madrid in collaboration with our client, Santa Eulària des Riu (Ibiza), held at the Casa de las Artes–Meliá hotel. The aim was to reinforce the destination’s positioning within the national market and bring its tourism offering closer to key audiences. […]
