Qatar Airways
Integrated communications for the World’s Best Airline in Spain and Portugal
CHALLENGE
Increasing awareness of Qatar Airways as a symbol of “Excellence” in aviation and tourism and positioning it as “The Premium International Five Star Airline”.
Communication of corporate information: new routes and services, fleet, cargo business and destinations – especially new routes to increase awareness of the company.
SOLUTION
In order to build a solid communications strategy, The Blueroom Project focused on an international strategy in the markets of Spain and Portugal. The goal was to create a strategy which combined and balanced the brand and the company philosophy and objectives, together with the local culture, sensibilities and behavioural patterns of the Iberian culture.
RESULTS
More than 4,200 quality cuttings per year with over 6 M Euro AVE.
Best International Airline – Condé Nast Traveler Spain Award 2017.
Fly from Málaga to more than 150 destinations
Round Table with press media on the occasion of the visit to Madrid of the Qatar Airways
GCEO, Mr. Al Baker in November 2018, during the IATA Conferences “Wings of Change”
Press conference FITUR 2018
Exclusive event on the occasion of the World Cancer Day, including a limited edition of Amenity Kits in pink colour
Qatar Airways, the best airways airline in the CN Traveler Awards 2017