On 3rd of September, the Ibero-American Forum on Communication Strategies (FISEC) and the Itinerant Chair on the New Strategic Theory (CINTE) held a conference dedicated to reflecting on some of the major current challenges in strategic communication, drawing on the books Futurible 2025 and Educating with Artificial Intelligence.

The event also served as a space to recognise individuals and institutions that have accompanied the development of the New Strategic Theory (NTE) and remain committed to its principles and evolution. In this context, FISEC and CINTE created three distinctions in tribute to figures and entities linked to this field: the Rafael Alberto Pérez Diploma, the Raúl Bendezú Diploma and the FISEC-CINTE Diploma.

The Rafael Alberto Pérez Diploma was awarded to Alejandro Pérez-Ferrant, CEO of The Blueroom Project, in recognition of his implementation of communication strategies from the business sphere, grounded in the pillars and values of the New Strategic Theory.

Receiving this distinction represents a special motivation to continue creating and designing purposeful, responsible tourism communication strategies that transcend, thanks to the principles and values of the NTE (New Strategic Theory).