On March 20, The Blueroom Project, in collaboration with Madeira Tourism, designed and hosted an exclusive event in Madrid to showcase the latest updates on Madeira and Porto Santo. This experience allowed a select group of journalists to immerse themselves in the charm of these Atlantic islands, discovering their nature, culture, and gastronomy in a truly unique way.
As part of the presentation, attendees took part in a Poncha workshop, where they explored the history, preparation process, and unmistakable flavor of Madeira’s traditional drink. This activity was seamlessly integrated into a narrative thread crafted by The Blueroom Project, designed to transport guests to the islands through all five senses.
The main objective of the event was to spark interest in Madeira and Porto Santo, strengthening their positioning in the Spanish market and generating a positive impact in key media outlets. Thanks to strategic initiatives like this, Madeira continues to establish itself as a top destination for Spanish travelers, offering lush nature, stunning beaches, exceptional gastronomy, and a vibrant cultural scene.
