PUBLICATIONS
Research, Theoretical Models, Inspiration, Theories And Solutions
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New Edition in English
Communication Strategies
The author masterfully connects strategy with neuroscience, psychology and contemporary sociology.
The text radically departs from traditional mathematical and mechanical communication frameworks, proposing instead a humanistic and relational vision of society.
- Winner of the “Best Ibero-American Communication Book” Award, IV Ibero-American Summit, 2005.
- Excellence in Strategic Research Award, University of Algarve, 2006.
Strategic Management in Tourism
This book is widely praised in the academic field for its ability to connect strategic thinking with action.
New Strategic Theory
Reflections, methodologies, research and case studies from the field of communication.
Estrategar
A new perspective that places COMMUNICATION at the centre.
Estrategar: Living Strategy
Who would think of approaching 21st-century strategy with a 17th-century mindset?
Thinking Strategy
Strategy is neither a continuation nor a culmination of tactics. It is a distinct space of decision-making, with its own references and logic.
Towards a General Theory of Strategy
A paradigm shift in human behaviour, society and institutions.
Communication Strategies
The author masterfully connects strategy with neuroscience, psychology and contemporary sociology.
The text radically departs from traditional mathematical and mechanical communication frameworks, proposing instead a humanistic and relational vision of society.
- Winner of the “Best Ibero-American Communication Book” Award, IV Ibero-American Summit, 2005.
- Excellence in Strategic Research Award, University of Algarve, 2006.
Marquimting
Business management with common sense.