OUR TEAM
The Blueroomers
María Redondo and Alejandro Pérez-Ferrant, each with more than 30 years of experience, lead a multidisciplinary team of over 14 professionals united by a close, strategic and deeply tourism-focused way of working.
Since the founding of The Blueroom Project in 2003, they have supported destinations and brands from a boutique marketing and communications perspective, based on personalised service, methodological rigour and genuine involvement in every project. This approach, far removed from standardised models and continuously adapted to new trends, ways of travelling and communication, has enabled them to work with leading brands in tourism, travel and lifestyle, building long-term relationships of trust and telling stories that connect with people.
Alejandro Pérez-Ferrant
FOUNDER & CEO
Alejandro Pérez-Ferrant
Alejandro founded The Blueroom Project in 2003, a boutique management and consultancy agency specialising in Tourism, Luxury and Lifestyle. He holds a degree in Business Administration from Saint Louis University (USA), a postgraduate qualification in Marketing, and training in communications. With over 30 years of experience, he currently advises several Ministries of Tourism and has led projects for more than 100 organisations. He was also President of The Pangaea Network Consultants to the travel industry and has travelled to over 80 countries, many of them on multiple occasions.
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María Redondo
FOUNDER & MANAGING DIRECTOR
María Redondo
María is the founder of The Blueroom Project and brings more than 30 years of experience in corporate communications, marketing and advertising. She holds a degree in Information Sciences and a qualification in Foreign Trade. She has developed campaigns for companies, ministries and high-level institutions. She is recognised for her innovative approach and her extensive network of media contacts, and she also collaborates with key publications specialising in tourism and lifestyle.
Rafael Alberto Pérez
STRATEGIC ADVISOR
Rafael Alberto Pérez
In memoriam: he passed away on 4 December 2019 in Madrid, but his books and legacy continue to inspire our daily work. Rafael Alberto Pérez, an international reference in strategy and communication and regarded as the father of the New Strategic Theory, transformed the way contemporary strategy is understood. He held a PhD in Information Sciences and was an expert in Law and Business Administration, with more than 40 years as a consultant and 42 years as a lecturer at the Complutense University of Madrid. He was a visiting professor at more than 120 universities and Honorary President of FISEC (Ibero-American Forum on Communication Strategies) and CINTE (Itinerant Chair on the New Strategic Theory).
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Ana María Capellán
ACCOUNTING & HUMAN RESOURCES
Ana María Capellán
Although she initially studied Chemistry with a focus on research, she ultimately graduated in Economics due to professional circumstances. Maintaining a passion for her profession and embracing challenges as opportunities for growth have enabled her, over 25 years of experience, to develop strong adaptability, responsibility and initiative. In her spare time, she enjoys live music and sporting events.
Pablo Rodríguez
HEAD OFFICE & TRAVEL TRADE DIRECTOR
Pablo Rodríguez
Pablo is an avid traveller with more than 35 years of experience in the travel trade sector, specialising in marketing and sales for tour operating. With an MBA and extensive industry knowledge, he has focused over the past decade on destination marketing. He has lived in London and travelled to over 60 countries; he speaks English and has a working knowledge of French. Passionate about the sea, he enjoys sailing and diving and dreams of long-distance high-latitude sailing.
Rocío Belén Paleari
MARKETING & COMMUNICATIONS MANAGER / TOURISM & MICE
Rocío Belén Paleari
She holds a degree in Communication Sciences and a Master’s in Screenwriting, and has built her career in communication, marketing and content creation within tourism, culture and the creative industries. Her profile combines strategic vision with narrative sensitivity and international experience. She currently manages the planning and execution of B2B and B2C accounts for leading international destinations and tourism companies.
Paloma Grossi García
MARKETING COMMUNICATIONS EXECUTIVE
Paloma Grossi García
She holds a degree in Advertising and PR from the Complutense University of Madrid, as well as a Double Master’s in Corporate and Digital Communication from EAE Business School. Paloma combines academic training and experience in communication. She has worked with clients across lifestyle, tourism, education, agrifood, beverages and fitness. She brings a digital and creative perspective shaped by Generation Z, focused on trends, analysis and the creation of differentiated experiences.
Matzeos Kokkinos
TOURISM MARKETING JR EXECUTIVE
Matzeos Kokkinos
Matzeos, a SpanishGreek professional trained in Marketing and Advertising, brings together creativity, strategic thinking and a personable approach to communication. With experience in content creation, social media and event organisation, he stands out for his versatility and proactive attitude. His Greek roots and affinity with Mediterranean culture inspire an open outlook and a sensitivity towards the stories and experiences that enrich each project.
Imani Cintado
TOURISM MARKETING COMMUNICATIONS JR EXECUTIVE
Imani Cintado
Imani, a Spanish woman with Irish roots and raised in Southeast Asia, brings a global perspective shaped by her multicultural education and experience with international organisations. A native English speaker fluent in both English and Spanish, she has been a Youth Ambassador and Reporter, creating content and supporting diversityfocused projects. She is studying Psychology and stands out for her curiosity, creativity and adaptability.
Rosario Jiménez
TOURISM COMMUNICATIONS & PR JR EXECUTIVE
Rosario Jiménez
Rosario is a dynamic and versatile professional with a vocation for tourism and communications. Her international experience living in Seville, Portugal, Dublin, Ibiza and Madrid gives her strong adaptability and a multicultural outlook. Trained in Advertising and holding a Master’s in Tourist Destination Planning, with additional experience in the hospitality industry, she stands out for creating and managing unique experiences in the sector.
Raimundo Fernández
ART & DESIGN CONSULTANT
Raimundo Fernández
He holds a degree in Painting and Design from the Faculty of Fine Arts at the Complutense University of Madrid and has participated in more than 50 solo and group exhibitions, as well as performances. His connection to graphic design began unexpectedly when he was recruited by an advertising agency, despite initially stating that his passion was painting and that he had no interest in design work. Since then, he has developed a multidisciplinary creative career.
Geraldine Wahnon
EVENT MANAGEMENT CONSULTANT
Geraldine Wahnon
Born in Venezuela, she trained in Interior Design and Fashion Design in Caracas, New York (Parsons School of Design) and Madrid. With more than 15 years of experience in event production and management, she has built a strong career in the sector. Specialised in tourism events, she combines her profession with her passion for travel. She is also passionate about sport, which helps her balance the demands of her work.
Rafa Pérez
DIGITAL COMMUNICATIONS & SOCIAL MEDIA CONSULTANT
Rafa Pérez
A journalist and travel photographer, he was born in Asturias and raised in Tarragona, a life between two seas that sparked his passion for exploring the world. With more than 20 years of experience, he has travelled extensively in search of light and emotion, publishing articles and reports in leading tourism and lifestyle magazines. A pioneer in digital communication, he embraced social media over a decade ago as a marketing and communication tool.
Aitana Tomás Pérezgil
TOURISM COMMUNICATIONS CONSULTANT & DELEGATE IN THE BALEARICS
Aitana Tomás Pérezgil
Born in Alicante, raised in Madrid and now based in Mallorca, she began her career at one of Alicante’s leading newspapers before joining Blueroom, where she worked for more than five years. She later became Head of a tourism operation managing over 100 employees in Mallorca. She then joined the Rafa Nadal Academy, first at the museum and later as Director of Communications & Branding. She is currently a Blueroom consultant in the Balearic Islands and a certified RYT® 200 yoga teacher.