The Blueroom Project has participated in the creation and development of the third edition of this barometer that, as news it offers a comparison from the study released in 2014, so that the evolution of this type of accommodation’s user is shown.
All three editions of the study were conducted in collaboration with the prestigious University of Salamanca. The presentation of its third edition to the media was held on July 7 at the College of Architects of Madrid and was attended by the General Manager for Southern Europe of HomeAway, Juan Carlos Fernández Pérez – Crespo; Professor of the University of Salamanca (USAL) and director of the study, Pablo Antonio Muñoz and Joseba Cortazar, PR Manager of HomeAway Group in Spain.
TBP has been responsible for designing the executive report as well as the call of media for the event and communication to media. The presentation was attended by more than twenty key media in Spain and from different areas: general, economic, travel, etc., such as El País, Expansión, Cinco Días, Cadena SER, Cope, RNE, Hosteltur, Europa Press, TVE, ABC, el Español or El Confidencial, among other media.
All information of “III Barometer of Vacational Rental in Spain 2016” of Homeaway, graphics and video summary are on the HomeAway Lab:
