Tourism Authority of Thailand

21 years of successful Representation in Spain

CHALLENGE

The Tourism Authority of Thailand (TAT) sought to increase the awareness of Thailand as a holiday destination among Spaniards and position the Kingdom as a multi-faceted destination featuring a wide range of experiences. The primary objective was to increase the number of Spanish visitors to the country by growing awareness of Thailand as an affordable, luxury and authentic travel experience and driving bookings through the travel trade.

SOLUTION

As TAT Marketing Representatives for Spain, a full range of service were provided including PR, marketing, trade relations, etc. More in depth work included on-going media relations, crisis management, website creation and management, online and offline advertising campaigns, Social Media management, trade relations, presence in the main tourism fairs, etc.

The Blueroom Project has developed yearly marketing and communication plans localising the strategies from Bangkok with a mix of activities targeting different segments (honeymooners, couples, LGTB, families).

RESULTS

Growth in visitors to Thailand from Spain (35,000 visitors in 2003 to 189,000 visitors in 2019 – record year).

Moreover, the increase in the tourism revenue from Spain increased in 2017 by 9% (vs. 2016).

Thailand is the number one destination in Asia for Spaniards and, together with the USA, is the top seller long-haul destination for leisure travel in our market.

TAT Spain has received several relevant recognitions: some of them include Awards by FITUR (2005, 2010, 2012, 2014 and 2015), Travelranking Awards – votes from travel agents – (2013, 2014, 2015, 2016, 2017, 2018 and 2019), Condé Nast Traveler Spain / Best Country Destination, etc.