Tourism Authority of Thailand

25 years of successful Representation in Spain

CHALLENGE

The Tourism Authority of Thailand (TAT) sought to increase the awareness of Thailand as a holiday destination among Spaniards and position the Kingdom as a multi-faceted destination featuring a wide range of experiences. The primary objective was to increase the number of Spanish visitors to the country by growing awareness of Thailand as an affordable, luxury and authentic travel experience and driving bookings through the travel trade.

SOLUTION

As TAT Marketing Representatives for Spain, a full range of service were provided including PR, marketing, trade relations, etc. More in depth work included on-going media relations, crisis management, website creation and management, online and offline advertising campaigns, Social Media management, trade relations, presence in the main tourism fairs, etc.

The Blueroom Project has developed yearly marketing and communication plans localising the strategies from Bangkok with a mix of activities targeting different segments (honeymooners, couples, LGTB, families).

RESULTS

Increase in Spanish visitors to Thailand (from 35,000 in 2003 to 189,000 visitors in 2019) an annual record.

Thailand has become the first Spanish destination on the Asian continent for tourism, together with the United States as main distant destination for leisure travel in our market.

TAT Spain has received several relevante recognitions: some of them include the FITUR awards (2005, 2010, 2014 and 2015), Travelranking awards, voted by travel agents (2013, 2014, 2015, 2016, 2017, 2018, 2019, 2020), Condé Nast Traveler Spain, Best Country as a Tourist Destination , etc..

Thailand reopens to tourism after Covid-19, with Phuket as pilot Project, on July 1, 2021.