Hurtigruten
Repositioning “The most beautiful sea voyage in the world” over the last 14 years
CHALLENGE
Repositioning the concept and image of Hurtigruten’s Coastal Express (Norway) and their Exploring Cruises (Antarctica and Greenland) in the Spanish market and increase their awareness.
SOLUTION
Integrated communications & marketing through a mix of B2B and B2C PR, Social Media Management, special activities and media planning. The main targets of the campaign have been the trade sector in general, corporate travel agents and travel managers as well as a high-end profile consumer.
Hurtigruten has been positioned as the most beautiful trip by sea among the Spanish audiences. Furthermore, other key aspects from the company have been highlighted such as Northern lights guarantee, new itineraries, sustainability initiatives or local experiences.
RESULTS
Coverage in all the Spanish key media with special features included Hurtigruten’s website or sales telephone number (Condé Nast Traveler, Fuera de Serie, El País, El Mundo, La Vanguardia, El Periódico de Catalunya, TVE, Tele 5 TV, Europa Press, EFE, COPE, Onda Cero, Radio Nacional de España, etc.).
Advertising: More than 45,000,000 impacts per year – media buying with outstanding discounts.
Award winning & recognitions by top media and travel trade.
Norwegian coastline press trip
Article in Viajes National Geographic Magazine
Press Lunch and Afterwork
Viajar Magazine double page
Print Ads
Hurtigruten cover
Campaign “I stay at home with Hurtigruten”