Savoy Signature debuts in Barcelona with the exclusive “Savoy Talks” event
On September 26th, the Madeiran hotel chain Savoy Signature successfully hosted the “Savoy Talks” at the exclusive Soho House in Barcelona. A select group of high-profile journalists attended this event, where Ricardo Madias-Farinha, the chain’s Commercial Director, presented the latest innovations in hospitality and luxury that the brand offers on the island of Madeira. During […]
The Chef, Pepe Rodríguez, and The Race Driver, Dani Clos, discover the charms of Madeira with The Blueroom Project
In collaboration with The Blueroom Project, renowned chef Pepe Rodríguez and former Formula 1 driver Dani Clos, along with their families, recently discovered the splendor of Madeira and the luxurious Savoy Signature hotel chain. This journey provided them not only with unforgettable vacation experiences but also with an opportunity to delve into the island’s rich […]
The Blueroom Project at #Tatap2025: New strategies for Tourism Thailand
Once again, The Blueroom Project, representing the Spanish tourism market, has participated through its CEO, Alejandro Pérez-Ferrant, in #Tatap2025, the annual Tourism Authority of Thailand meetings focused on information, discussion, strategy, and planning for 2025. With record visitor numbers from European markets, promising news is on the horizon for tourism in Thailand in 2024 and […]
“Santa Eulària: The paradise of family tourism presents its guide to sea activities”
Santa Eulària, in Ibiza, offers easy maritime activities for the whole family, including snorkeling, kayaking, and diving. Snorkeling routes in S’Estanyol, S’Argamassa, and Es Niu Blau are ideal for all ages, with shallow waters and abundant marine life. Kayaking routes, such as Es Figueral-Calò Roig and Talamanca at Cala Olivera, stand out for their picturesque […]
Blueroom analyses tourism communication trends for TOP Comunicación
Our colleague Beatriz Miró, among other specialists, analyzes the latest summer tourism communication trends for TOP Comunicación, highlighting the personalization of experiences, digitalization, the rise of wellness tourism, the growth of domestic tourism, and the relevance of sustainable tourism. These trends reflect how the sector is adapting to new demands and challenges, aiming to offer […]
Our client “The Reserve” recognized Best New Hotel 2024 at the Condé Nast Traveler Spain Awards
The Reserve, the new luxury hotel by the Madeiran hotel chain Savoy Signature, has been recognized “Best New Hotel 2024” by Condé Nast Traveler Spain magazine. This award, voted on by readers, highlights the hotel’s concept of “luxury within luxury,” offering a highly personalized experience with just 40 rooms and exclusive services. Located within […]
An unforgettable 96-day trip with Hurtigruten: from arctic fjords to antarctic glaciers
Hurtigruten, a leader in expedition cruises, announces its most ambitious voyage yet: a 96-day expedition aboard the MS Roald Amundsen, with a single departure on August 4th. The journey will take passengers from the Arctic to Antarctica, visiting countries such as Greenland, Canada, Panama, and Argentina, among others, and discovering unique landscapes and cultures. […]
Spain resumes direct flights to Thailand after 9 years
As part of its role as the representative of Thailand Tourism in Spain, The Blueroom Project has driven the development of a new air route. After many months of planning and intensive work, and with a strategic vision to bring the jewel of Southeast Asia closer to Spain, Ávoris Corporación Empresarial, with the institutional support […]
Madeira renovates its partnership with The Blueroom Project to promote its tourism in Spain
Madeira renovates its trust in The Blueroom Project to continue promoting its tourism among the Spanish media, thus reinforcing its commitment to the Spanish market. This decision underlines the successful partnership initiated in May 2021 and highlights the strategic importance of the agency in the promotion of this Atlantic island destination. With a record nine […]
Hurtigruten welcomes spring with an exclusive event in Madrid
On April 18, The Blueroom Project, Hurtigruten’s communications agency in Spain, organized an exclusive event in the heart of Madrid. The venue was the iconic CoolRooms Palacio de Atocha hotel, where 35 professionals from the professional travel industry gathered to enjoy a spring afterwork.With the outstanding presence of Alex Pamies, Hurtigruten’s representative in Spain, the […]
