The Blueroom Project presents new solutions and services in the emerging markets of China, India and Eastern Europe
Given the growing competition for Spain from destinations such as Turkey, Egypt, Greece, Tunisia, Morocco, Croatia or Bulgaria, The Blueroom Project presents new solutions for tourism consulting and marketing in the emerging markets of China, India and Eastern Europe to help destinations and in-bound tourism companies in Spain attract new quality clients and high per […]
The clients of The Blueroom Project excel in FITUR 2019
The latest edition of FITUR has brought a great success to the diverse portfolio of Premium clients and key brands of tourism, luxury and lifestyle where The Blueroom Project manages their communication and marketing. Firstly, two destinations were awarded in the fair. South African Tourism received the Award to the Best Adventure Trip 2019 in […]
The Blueroom Project presents the I edition of “Analysis on Gastronomic Tourism 2018”
The Blueroom Project has published the I edition of “Analysis on Gastronomic Tourism 2018” at a national level. It is research on patterns about travels through culinary experiences with the aim to evaluate the evolution of this market and provide a forecast for the years to come. The report, which was developed in the first […]
A new book by Rafael Alberto Pérez: “Estrategar: Vivir la estrategia” (“Being strategic. Living the strategy”)
Rafael Alberto Pérez has launched his new book “Estrategar: Vivir la estrategia” (“Being strategic. Living the strategy”) in a Keynote Speech given during the celebration of the 33rd International Congress of Public Relations organised by CONFIARP in Argentina last September 2018. This book, written in collaboration with Alejandro Pérez-Ferrant, CEO and founder of The Blueroom […]
Costa Rica Week Celebration in Madrid
On the occasion of the International Day of Tourism which took place last September 27th, the Costa Rican Tourism Institute (ICT) has celebrated “The Week of Costa Rica in Madrid”. This event has been focused on presenting this destination to the public in general through the travel store Pangea, including a broad miscellaneous programme of […]
The Blueroom Project, selected as the Communications Agency for the new brand ‘BLESS Collection Hotels’ of the Palladium Hotel Group
The Blueroom Project has been selected as the Communications Agency for ‘BLESS Collection Hotels’, a new hotel brand of the Palladium Hotel Group targeted at the contemporary luxury market. The first Bless Collection Hotels property will open in Madrid in November 2018, followed by Ibiza in 2019. The BLESS brand aims to offer a friendly […]
PARAMOUNT Miami Worldcenter skyrise prepares for the future of flying cars
PARAMOUNT Miami Worldcenter developer Dan Kodsi is preparing for the future of urban aviation by making modifications to the rooftop design of the tower in order to accommodate a 5,000-square-foot Skyport atop his new 60-story downtown Miami high-rise. A veteran developer, with a masters in urban planning and background as a recreational pilot, Kodsi has […]
Japan and fashion on the Spanish National Television (TVE)
On January 16, the Japan National Tourism Organisation (JNTO) and the Embassy of Japan in Spain held an event to celebrate the 150th anniversary of diplomatic relations between Spain and Japan, in which tourism, culture, sport and fashion were the main protagonists. Among the different communication actions, The Blueroom Project managed the presence of the […]
The Blueroom Project presents the New Strategic Theory – NTE in Asia
Two members of The Blueroom Projectґs team, our senior strategic expert – PhD. Emeritus Professor – Rafael Alberto Pérez and our CEO, Alejandro Pérez-Ferrant, lecturing as guest professors in February at the prestigious Chulalongkorn University in Bangkok teaching master degree students from Thailand, Taiwan, China, India and Vietnam about communications strategy and presenting the New […]
New book Strategic Management in Tourism is coming out
New international book on strategic management in tourism, with the participation of The Blueroom Project, is coming out! The Blueroom Project collaborates on the 3rd edition of Strategic Management in Tourism through the work of Rafael Alberto Pérez and Alejandro Pérez Ferrant. The book has been coordinated by Professors Moutinho and Vargas and published by […]
