VIVA Cruises, the premium river cruise company, has arrived in Spain for the first time to present its exclusive travel concept and flagship vessel, the VIVA BEYOND. During two exclusive events held in Madrid, tourism professionals and specialized media had the opportunity to discover what makes the company’s cruises unique.
With a philosophy centered on comfort, accessible luxury, and an all-inclusive service, VIVA Cruises has revolutionized river cruising in Europe with its new VIVA Boutique line. This concept blends cutting-edge design, top-tier gastronomic experiences, and unparalleled personalized service.
The event aimed at tourism professionals brought together key industry experts and agents, offering them a firsthand look at VIVA Cruises’ distinctive offerings. Meanwhile, an exclusive gathering with specialized media highlighted the unique experience aboard the VIVA BEYOND, a state-of-the-art vessel that redefines the concept of luxury in river cruising.
With itineraries along Europe’s most iconic rivers, including the Rhine, Danube, and Moselle, VIVA Cruises continues its expansion and commitment to the Spanish market, inviting travelers to explore destinations in a new way with the comfort and exclusivity that define the brand.



