Through strategic alliances with leading partners in the professional tourism sector, Estonia strengthens its presence in the Spanish market this 2023. The Blueroom Project as official representatives of Estonian Tourism in Spain has formalized collaboration agreements with Viajes Nautalia, Catai and Viajes EV (Eurovacances), among others, to launch new itineraries and diverse programs, aimed at different types of travelers, and customized programs. In addition, communication B2C campaigns have just been launched in prestigious media such as El Periódico and Viajar magazine to consolidate the image of this small but powerful country, where its traditional and digital culture, medieval cities, beautiful landscapes, rich and haute cuisine, and Nordic history will be highlighted to showcase one of the most interesting Baltic countries in Europe.