On November 21, Ibiza will host the XI Tourism Forum, a key event that will bring together industry experts to discuss the future of tourism under the theme “Innovation and Opportunity.” Throughout the day, business leaders, authorities, and specialists will debate critical topics such as the impact of technology on the sector and its emergence as a tool in both everyday life and the business world.
Jon Hernández, a prominent AI communicator, will open the event with a talk on the challenges of AI and cybersecurity, highlighting its impact on daily life. The forum will feature two panel discussions focused on smart tourism destinations and technological innovation in the industry. Esther Checa, an AI expert, will close the event with a talk on the responsible adoption of AI within organizations.