Last week, The Blueroom Project organized and delivered two strategic events in Madrid in collaboration with our client, Santa Eulària des Riu (Ibiza), held at the Casa de las Artes–Meliá hotel. The aim was to reinforce the destination’s positioning within the national market and bring its tourism offering closer to key audiences.
On March 18 and 19, we hosted two separate sessions: one aimed at media outlets and another focused on the professional travel sector, including travel agencies and tour operators. In total, more than 60 industry professionals had the opportunity to discover firsthand the diversity and richness of this Ibizan destination.
A central highlight of the presentation was the launch of the Santa Eulària Family Pass, a new tool designed to enhance the family tourism experience. Starting this April, visitors will be able to plan their stay through a digital platform offering personalized itineraries, access to activities, points of interest, and exclusive discounts on local services. The events also featured two representatives from the Invisa Hotels group, a well-established presence in the region, who shared their business perspective and experience operating in the destination.
Beyond the informative content, the evenings offered an experiential component, including the traditional ballada pagesa performed by Colla des Broll, as well as interactive activities where attendees could win prizes such as flights, hotel stays, and gastronomic experiences in the municipality.
These types of initiatives, developed outside the context of major tourism fairs, help create a more qualitative and focused environment, positioning the destination as the true protagonist. In doing so, they not only boost visibility but also strengthen relationships with key industry players and open new avenues for collaboration.
