In 2024, the Tourism Authority of Thailand (TAT), one of our most experienced clients, achieved a historic milestone by recording a new high in Spanish visitors. With 207,710 trips, representing an 11.09% increase compared to the previous record set in 2019, tourism from Southern Europe to Thailand has seen unprecedented growth.
This achievement highlights the rising interest of the Spanish market in Thailand as a premier travel destination. Beyond the increase in visitor numbers, Spanish tourists have extended their stays and significantly increased their spending, resulting in a 32.13% growth in tourism revenue compared to 2019. This remarkable performance underscores the enduring appeal of Thailand’s cultural and natural treasures.
Looking ahead to 2025, Thailand will celebrate the “Grand Tourism and Sport Year”, offering a vibrant calendar of festivals, new events, and unforgettable experiences for travelers worldwide. At The Blueroom Project, in partnership with TAT, we remain committed to driving innovative marketing strategies to attract even more Spanish travelers to this captivating destination.
Together, we continue to build a future filled with memorable journeys and stronger cultural ties between Spain and Thailand.
