On our 21st anniversary as a boutique marketing & communications brand, this has been a special Fitur very focused, as always, on the dissemination and positioning of our clients. Beyond the huge engagement at numerous fruitful meetings, forums, top media interviews, it would be unfair not to highlight:
TOURISM AUTHORITY OF THAILAND
XLV FITUR 2025 Best Stand Award, in a space that breathed folklore, Thailand managed to draw attention to its crafts, its geography and its people in a festival of colour that is supported by the different textile fabrics, considered cultural heritage of the country. Under the theme “Amazing Thailand Grand Tourism and Sports Year 2025”. Highlighting Thailand’s Soft Powers, the stand featured “5 Must-Do experiences”. Powers that were extended to a unique Amazing Thailand Beach Club Event for more than 100 tourism professionals and media.
MADEIRA TOURISM
The Atlantic destination, with a green tropical interior and volcanic orography, is a small Eden upholstered with laurel forests and orchards that descend to its coast of cliffs and marine pools. Madeira maintains a mild spring climate throughout the year that invites you to discover the island and immerse yourself in its culture. All this brought the nomination for BEST EUROPEAN DESTINATION at the 2025 National Geographic Travel Readers’ Choice Awards.
HURTIGRUTEN
FiturNext, the FITUR Observatory, announced the awarded initiative of the 2025 Challenge #Hurtigruten Towards zero food waste: the Norwegian shipping company implements a circular food system on its voyages that reduces food waste, using AI and composting. In addition, Hurtigruten has been nominated for BEST SUSTAINABLE PROJECT IN TOURISM 2025 National Geographic Travel Readers’ Choice Awards. This cruise explores the coasts of Norway since 1893. The company is working to launch its first fully emission-free cruise ship by 2030 and in the meantime is working to improve fleet efficiency, reducing CO2 emissions by 25% and NOx emissions by 80%.
SANTA EULÀRIA DES RIU
The City Council of Santa Eulària continues with its firm commitment to family tourism launching a new guide that highlights the most emblematic “chiringuito” bars on its beaches, offering an authentic experience aligned with the values of this unique corner of Ibiza. Awarded at Fitur 2025 for the accessibility of its beaches by The Fitur 4all initiative. Meanwhile, numerous companies in the industry, as well as key media recieved the latest news from the mayor of Santa Eulalia, Ms. Carmen Ferrer, who in this edition, was a key speaker at FITUR NEXT´s panel “Benefits of sustainable water management in tourist cities: success stories”. During the weekend, kids enjoyed demonstrations about the Barruguet Family Theatre Festival.
We can´t forget #EnjoyTravel #OandLeisure and #VivaCruises, brands that bring Spain closer to the unseen Egypt, the authentic comfort in Namibia and the new generation river cruises concept in Europe.
Thank you to all industry colleagues, from principals to product designers, media and content creators… for your support creating valuable bridges to diverse destinations and companies.