About us

Alejandro Pérez-Ferrant


In 2003, Alejandro founded The Blueroom Project to create a specialist consulting and management agency, offering a personalised approach, for the Tourism, Luxury and Lifestyle industries. Gaining a degree in Business Administration, majoring in International Business from Saint Louis University. St. Louis, MO – USA, a Postgraduate in Consumer Marketing from the Spanish Ministry of Commerce and Tourism and additional education in journalism and strategic communications, Alejandro also incorporates a clear international mentality.

Following over 30 years of experience working in international marketing, advertising, and communications for organisations within many different sectors, he has managed projects and campaigns for more than 100 corporations, national and international, public institutions, Ministries of Tourism, and has successfully positioned his company as the leading boutique agency in the travel industry within the European market, with many high profile and loyal clients.

Alejandro is a member of the board of directors of the pioneering international travel communications network in Europe, The Pangaea Network – Consultants to the travel industry, since 2018 and its current chairman since 2022.