PARTNER / CEO
In 2003, Alejandro founded The Blueroom Project to create a specialist consulting and management agency, offering a personalised approach, for the Tourism, Luxury and Lifestyle industries. Gaining a degree in Business Administration, majoring in International Business from Saint Louis University. St. Louis, MO – USA, a Postgraduate in Consumer Marketing from the Spanish Ministry of Commerce and Tourism and additional education in journalism and strategic communications, Alejandro also incorporates a clear international mentality.
Following over 25 years of experience working in international marketing, advertising and communications for organisations within many different sectors, he has managed projects and campaigns for more than 100 national, international and urban institutions and corporations and has successfully positioned his company as the leading boutique agency in the travel industry within the Spanish market, with many high profile and loyal clients.