From The Blueroom Project, official representative of Tourism Authority of Thailand in Spain, we launched a collaboration between the Asian destination and Carrera de la Mujer, one of the country’s leading sports and social platforms.
The initiative was born from a natural connection between the values shared by both worlds: wellness, health, energy and self-care. Internationally recognised for its wellness and wellbeing tourism offering, Thailand has positioned itself over the years as a destination where the balance between body and mind is an essential part of the travel experience. A philosophy that organically aligns with the spirit of Carrera de la Mujer, an event that promotes healthy lifestyles, women’s sports and the empowerment of thousands of women across Spain.
Alongside the sponsorship, a giveaway of six race bibs for the Madrid edition held on May 10th was also launched through social media, generating conversation, engagement and visibility around the collaboration. In addition, a media outreach campaign was carried out together with Revista Oxígeno.
Through this initiative, The Blueroom continues to drive communication strategies and partnerships aligned with the brand values of Tourism Thailand, bringing Spanish audiences closer to an inspirational proposal linked to wellness, disconnection and holistic care.
