From February 12th to 16th, Blueroom organized a press trip to Madeira for four travel and lifestyle journalists, aiming to introduce them to the destination from an authentic perspective.
For four days, the participants had the opportunity to discover some of the elements that define Madeira’s identity, such as its nature, gastronomy, local culture, and one of its most emblematic events, Carnival.
Through a comprehensive program of activities, the trip allowed the journalists to experience the destination firsthand and understand the values that make it a unique option for Spanish travelers.
Among the gastronomic experiences they enjoyed were visits to the Nini Design Centre, the Oxalis restaurant, and Tree House. These three establishments combine experimental cuisine with typical Madeiran products, creating a modern concept based on local gastronomy. They also enjoyed authentic spots frequented by locals, such as the Jacket restaurant and Quinta do Barbusano.
The group participated in various outdoor activities, including a guided tour of Funchal, the island’s capital, which allowed them to learn about its history, architecture, and some of its most iconic landmarks; a boat trip to discover the island from the sea; and a day hike along the traditional levadas, the iconic irrigation channels that crisscross the island and are now part of some of its most popular hiking trails.
One of the highlights of the trip was attending the Madeira Carnival parade, one of the most anticipated events on the island’s cultural calendar. The journalists experienced firsthand the festive atmosphere that fills the streets of Funchal during these days, with troupes, floats, and choreographed performances that transform the city into a spectacular display of music, color, and energy.
The campaign has reached a total audience of approximately 7 million readers through the various published articles. With initiatives like this, Blueroom continues to focus on communication strategies based on direct experience and the creation of valuable content, bringing destinations closer to the Spanish press and helping to strengthen its market position.
