Tourism Sevilla has once again entrusted The Blueroom Project with conceptualizing and shaping the visual narrative and content for its collaboration with Tourism Madrid, focused on the Mexican outbound market.
The project centers on building a strong, inspiring, and distinctive joint story that reflects the shared values and unique personalities of both cities, while always preserving the individual brand identity of each destination.
Through a carefully selected range of graphic and audiovisual pieces, the proposal targets the B2B channel and is designed to connect with operators, agencies, and specialized media in Mexico — a strategic and growing market for Spanish urban tourism.
The result is a coherent, attractive, and professional visual presentation that combines creativity with strategic focus to strengthen the positioning of Sevilla and Madrid as complementary destinations offering top-level cultural, heritage, and experiential attractions.
