- The event brought together more than 20 key media outlets, as well as the authorities of the different finalist municipalities.
- So far The Blueroom Project has generated a great media impact of the campaign exceeding 500 cuttings.
TopRural, the leading rural accommodation provider in Spain, has presented its new edition of the 7 Rural Wonders of Spain. Like every year, TopRural organizes a competition on Facebook in search of the best rural destinations and this year are Tejeda, Setenil de las Bodegas, Frigiliana, Hervás, Sigüenza, Morella and Ochagavía, according to the more than 35,000 votes collected.
The Blueroom Project, as the agency of TopRural, has managed the communication of this new edition 2016 that was conducted by bespoke travel journalist Paco Nadal.
During the event The Blueroom Project scheduled interviews with some of the key media attending to the event, who had the opportunity to pick up the statements of Juan Carlos Fernandez-Crespo, Managing Director for Southern Europe on HomeAway, the group to which TopRural belongs.
So far, the campaign has generated a great media impact, exceeding 500 cuttings in different top media: television, radio, print and online, both nationally and regionally; In general media, economic, travel, trade, etc. And with a AEV over one million euros.