{"id":49846,"date":"2026-09-15T09:15:21","date_gmt":"2026-09-15T07:15:21","guid":{"rendered":"https:\/\/blueroom.es\/sin-categorizar\/the-blueroom-project-celebrates-its-23rd-anniversary-with-a-renewed-corporate-identity-and-a-reinforced-vision-for-tourism-marketing"},"modified":"2026-09-15T11:52:11","modified_gmt":"2026-09-15T09:52:11","slug":"the-blueroom-project-celebrates-its-23rd-anniversary-with-a-renewed-corporate-identity-and-a-reinforced-vision-for-tourism-marketing","status":"publish","type":"post","link":"https:\/\/blueroom.es\/en\/news\/the-blueroom-project-celebrates-its-23rd-anniversary-with-a-renewed-corporate-identity-and-a-reinforced-vision-for-tourism-marketing","title":{"rendered":"The Blueroom Project celebrates its 23rd anniversary with a renewed corporate identity and a strengthened vision for tourism marketing"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>The Blueroom Project, 100% Spanish tourism marketing and communications agency, celebrates its 23rd anniversary with a new visual identity that marks a turning point in its journey.<\/li>\n\n\n\n<li>To mark the anniversary, the agency will unveil industry initiatives including a new study on the tourism sector\u2019s perception of \u201cIbero-America\u2019s Most Valuable Traveller\u201d, as well as a new edition (the first in English and the sixth in Spanish) of Rafael Alberto P\u00e9rez\u2019s acclaimed professional book, Estrategias de Comunicaci\u00f3n (2001)<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The Blueroom Project, a leading European tourism marketing and communications agency from Spain, is refreshing its brand identity, website and social media presence with a more contemporary look and feel that reflects its adaptability, innovative spirit and commitment to delivering measurable, results-driven solutions<\/p>\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"948\" height=\"340\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-15-085708.png\" alt=\"\" class=\"wp-image-49830\" style=\"aspect-ratio:2.7883672802526958;width:678px;height:auto\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-15-085708.png 948w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-15-085708-300x108.png 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Captura-de-pantalla-2026-09-15-085708-768x275.png 768w\" sizes=\"(max-width: 948px) 100vw, 948px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\"><strong>A Global and Diverse Portfolio<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The Blueroom Project\u2019s work spans a broad spectrum of organisations within the tourism and leisure sectors, including airlines, cruise lines, hotels, resorts, theme parks and lifestyle brands. Destinations such as Thailand, Oman, Madeira, the Dominican Republic, Costa Rica, South Africa, Japan, South Korea, Estonia, London and Tokyo, as well as several Spanish regional tourism boards, have entrusted the agency over the years with their representation, media relations and brand development.<\/p>\n\n<p class=\"wp-block-paragraph\">In the words of Founder and CEO, Alejandro P\u00e9rez-Ferrant: &#8220;The tourism sector, which is global and highly sensitive to technological change, crises, disasters and geopolitical developments, requires in-depth knowledge and specialist expertise to build relationships of trust between brands and their audiences. With more than 30 years&#8217; experience in communications and marketing across destinations, leisure tourism and MICE, we bring a comprehensive strategic perspective that enables us to identify when and how marketing and communications initiatives can effectively contribute to ensuring that each brand&#8217;s institutional, reputational and commercial objectives stand the test of time.&#8221;<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A European benchmark with Spanish roots<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">A passion for tourism, delivering services in other key international markets, cultural communication and innovation have positioned The Blueroom Project as one of the most influential agencies in European tourism marketing.<\/p>\n\n<p class=\"wp-block-paragraph\">The Blueroom Project has recently been named <em>Best Boutique Agency in Tourism Communication and Marketing<\/em> in Spain, in Iberia and in Europe by <strong>The Strategist<\/strong> UK, by <strong>Global 100<\/strong> and by the <strong>European Travel Awards<\/strong>. Its track record of more than two decades underpins high-impact campaigns and results-driven creativity. For its Co-Founder and Managing Director, <strong>Mar\u00eda Redondo<\/strong>: <em>&#8220;contemporary tourism promotion strategy must move beyond immediate tactical impact and mere &#8216;pretty&#8217; imagery, and instead focus on the coherent integration of purpose, meaning and significance, always with responsible and relevant visibility.&#8221;<\/em>  <\/p>\n\n<p class=\"wp-block-paragraph\"><strong>A model based on closeness and collaboration<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">The agency maintains a <strong>flexible and collaborative model<\/strong>, based on closeness and lasting relationships with clients \u2014 some spanning decades \u2014 and partners across the sector. The rebranding marks the start of a new chapter that reinforces its commitment to innovation and excellence. To mark the anniversary, it will be presenting various sector-wide initiatives, including a new<strong> perception study of the tourism industry on &#8220;the Most Valuable Traveller of Ibero-America&#8221;<\/strong>, and the <strong>reissue<\/strong> (1st edition in English, 6th in Spanish) of the award-winning book <strong>&#8220;Estrategias de Comunicaci\u00f3n&#8221;<\/strong> by Rafael Alberto P\u00e9rez.  <\/p>\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1004\" height=\"831\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-2.jpg\" alt=\"\" class=\"wp-image-49835\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-2.jpg 1004w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-2-300x248.jpg 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-2-768x636.jpg 768w\" sizes=\"(max-width: 1004px) 100vw, 1004px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"992\" height=\"1024\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-3-992x1024.jpg\" alt=\"\" class=\"wp-image-49833\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-3-992x1024.jpg 992w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-3-291x300.jpg 291w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-3-768x792.jpg 768w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-V-3.jpg 1004w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"659\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-3-1024x659.jpg\" alt=\"\" class=\"wp-image-49834\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-3-1024x659.jpg 1024w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-3-300x193.jpg 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-3-768x494.jpg 768w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-3.jpg 1358w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"495\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-2-1024x495.jpg\" alt=\"\" class=\"wp-image-49832\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-2-1024x495.jpg 1024w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-2-300x145.jpg 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-2-768x372.jpg 768w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/logo-BLUEROOM-H-2.jpg 1358w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" data-id=\"49836\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02843-1024x573.jpg\" alt=\"\" class=\"wp-image-49836\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02843-1024x573.jpg 1024w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02843-300x168.jpg 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02843-766x429.jpg 766w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02843-1536x860.jpg 1536w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02843-2048x1146.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\/<\/figcaption><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"573\" data-id=\"49837\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02883-1024x573.jpg\" alt=\"\" class=\"wp-image-49837\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02883-1024x573.jpg 1024w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02883-300x168.jpg 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02883-768x430.jpg 768w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02883-1536x860.jpg 1536w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/DSC02883-2048x1146.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">\/<\/figcaption><\/figure>\n<\/figure>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"320\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Blueroom-cabecera-07-2-1-1024x320.jpg\" alt=\"\" class=\"wp-image-49838\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Blueroom-cabecera-07-2-1-1024x320.jpg 1024w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Blueroom-cabecera-07-2-1-300x94.jpg 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Blueroom-cabecera-07-2-1-768x240.jpg 768w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Blueroom-cabecera-07-2-1-1536x480.jpg 1536w, https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/Blueroom-cabecera-07-2-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Blueroom Project, a leading European tourism marketing and communications agency from Spain, is refreshing its brand identity, website and social media presence with a more contemporary look and feel that reflects its adaptability, innovative spirit and commitment to delivering measurable, results-driven solutions A Global and Diverse Portfolio The Blueroom Project\u2019s work spans a broad [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":49841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-49846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/49846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/comments?post=49846"}],"version-history":[{"count":2,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/49846\/revisions"}],"predecessor-version":[{"id":49852,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/49846\/revisions\/49852"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media\/49841"}],"wp:attachment":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media?parent=49846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/categories?post=49846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/tags?post=49846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}