{"id":47082,"date":"2026-09-08T13:02:01","date_gmt":"2026-09-08T11:02:01","guid":{"rendered":"https:\/\/blueroom.es\/sin-categorizar\/once-again-we-took-part-in-tatap-2027-to-strengthen-ties-with-thailands-tourism-sector-and-contribute-to-its-future-strategy-un-ano-mas-participamos-en-tatap-2027-para-reforzar-vinculos-con"},"modified":"2026-09-08T13:05:05","modified_gmt":"2026-09-08T11:05:05","slug":"once-again-we-took-part-in-tatap-2027-to-strengthen-ties-with-thailands-tourism-sector-and-contribute-to-its-future-strategy-un-ano-mas-participamos-en-tatap-2027-para-reforzar-vinculos-con","status":"publish","type":"post","link":"https:\/\/blueroom.es\/en\/news\/once-again-we-took-part-in-tatap-2027-to-strengthen-ties-with-thailands-tourism-sector-and-contribute-to-its-future-strategy-un-ano-mas-participamos-en-tatap-2027-para-reforzar-vinculos-con","title":{"rendered":"Once again, we took part in TATAP 2027 to strengthen ties with Thailand\u2019s tourism sector and contribute to its future strategy.Un a\u00f1o m\u00e1s, participamos en TATAP 2027 para reforzar v\u00ednculos con el sector tur\u00edstico de Tailandia y aportar en su estrategia de futuro."},"content":{"rendered":"\n

Last July, Alejandro P\u00e9rez-Ferrant, CEO, and Mar\u00eda Redondo, Co-founder of The Blueroom Project, travelled to Thailand to attend TATAP 2027 (Tourism Authority of Thailand Action Plan 2027), the annual gathering organised by the Tourism Authority of Thailand (TAT), where the main strategic lines shaping the country\u2019s tourism development for the coming year are debated and presented.<\/p>\n\n

The event was held in Bangkok, with sessions at the Grand Centre Point Lumpini Hotel and subsequent activities at the Queen Sirikit National Convention Center, where TAT unveiled its action plan for 2027, based on a strategy focused on higher-quality, sustainable and resilient tourism: \u201cValue over Volume\u201d.<\/p>\n\n

TATAP 2027 brought together the leading representatives of Thailand\u2019s tourism ecosystem, consolidating its position as one of the most relevant strategic meetings in the sector. The opening session featured the participation of the Minister of Tourism and Sports, Surasak Phancharoenworakul, and the Governor of the Tourism Authority of Thailand (TAT), Thapanee Kiatphaibool, alongside senior executives responsible for marketing, international markets, digital innovation and product development. In addition, TAT\u2019s regional and international offices took part, together with key players from the country\u2019s private tourism industry, including airports, tour operators, hotel and resort chains, attractions, and companies specialising in wellness and experiences. <\/p>\n\n

The Blueroom Project\u2019s participation in this meeting provided first-hand insight into the destination\u2019s strategic vision and the initiatives that will define its international promotion in the coming years. Another highlight of the trip was the opportunity to discover new hotels, resorts and tourism experiences, as well as to meet numerous partners in person.These encounters enable The Blueroom Project to expand its network of contacts and continue identifying opportunities that add value to Thailand\u2019s tourism. <\/p>\n\n

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Last July, Alejandro P\u00e9rez-Ferrant, CEO, and Mar\u00eda Redondo, Co-founder of The Blueroom Project, travelled to Thailand to attend TATAP 2027 (Tourism Authority of Thailand Action Plan 2027), the annual gathering organised by the Tourism Authority of Thailand (TAT), where the main strategic lines shaping the country\u2019s tourism development for the coming year are debated and […]<\/p>\n","protected":false},"author":6,"featured_media":47081,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-47082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/47082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/comments?post=47082"}],"version-history":[{"count":1,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/47082\/revisions"}],"predecessor-version":[{"id":47083,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/47082\/revisions\/47083"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media\/47081"}],"wp:attachment":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media?parent=47082"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/categories?post=47082"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/tags?post=47082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}