[et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
Once again, FITUR has closed its doors with record visitor numbers, reaffirming the strategic importance of tourism in the Spanish economy and its ability to adapt to an ever-evolving context. In this edition, trends were clearly shaped by a more conscious tourism model, focused on caring for visitors, the environment, and local communities.<\/p>\n
At The Blueroom Project,<\/strong> this evolution is clearly reflected in the marketing strategies developed together with our clients, aligned with a more human, personalized form of tourism that is deeply connected to the identity of each destination.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2026\/01\/Collage_Fitur_2026-01-2.jpg” title_text=”Collage_Fitur_2026-01-2″ url_new_window=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n Tourism Thailand<\/strong>, which in 2025 once again broke records for Spanish visitor numbers, presented its new campaign\u00a0Healing is the new luxury<\/em>\u00a0at FITUR. This proposal invites travelers to reconnect with the country through well-being, healing, and personal renewal,<\/strong> promoting personalized experiences that highlight the cultural and natural diversity of one of Southeast Asia\u2019s richest destinations.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2026\/01\/Collage_Tailandia_2026-01.jpg” title_text=”Collage_Tailandia_2026-01″ url_new_window=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n Santa Eulalia des R\u00edu<\/strong>, in Ibiza, also showcased its commitment to new tourism trends, with a strategy focused on reducing seasonality and increasingly responsible resource management. The municipality promotes the concept of\u00a0slow life<\/em>\u00a0<\/strong>and encourages a visitor profile that combines modernity with respect for Pityusan culture and traditions, embracing sustainable, family-oriented tourism. This philosophy was evident at the Ibiza stand, where visitors enjoyed a performance by\u00a0Els Barruguets<\/em>\u00a0and took part in a draw to discover the destination next May.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2026\/01\/Collage_Santa-Eulalia-2026-01.jpg” title_text=”Collage_Santa-Eulalia-2026-01″ url_new_window=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n Meanwhile, the Sultanate of Oman<\/strong>, having increased Spanish tourist arrivals by 23% since the opening of its Representation Office in Spain, stood out at FITUR for its positioning based on authenticity<\/strong>. Its cultural richness, natural diversity, and hospitality, which places human connection with the traveler at the forefront, set it apart in an increasingly digitalized tourism marketing landscape.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2026\/01\/Collage_Oman-2026_01.jpg” title_text=”Collage_Oman-2026_01″ url_new_window=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n The island of Madeira<\/strong>, an international benchmark for sustainability<\/strong>, once again demonstrated its commitment at FITUR to environmental protection and the preservation of its cultural identity. The Macaronesia archipelago thus reinforces its positioning as a responsible destination, where landscape conservation and the well-being of the local population are an essential part of its tourism offering.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2026\/01\/Collage_Madeira_2026-01.jpg” title_text=”Collage_Madeira_2026-01″ url_new_window=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n This trend toward environmental care and regeneration also extends to the field of expedition cruising, with cruise lines HX<\/strong> and Hurtigruten<\/strong> focusing on collaboration with local suppliers and educating travelers about the ecosystems they visit. An approach aligned with regenerative tourism, which was reflected in their space within the Norway stand.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2026\/01\/Collage_HX_2026-01.jpg” title_text=”Collage_HX_2026-01″ url_new_window=”on” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n FITUR once again highlights that the future of tourism lies in coherent, authentic, and people-centered marketing strategies\u2014a vision that we at The Blueroom Project<\/strong> continue to promote alongside our clients.<\/p>\n To all our friends in the sector\u2014those who lead, design, communicate, and create content\u2014thank you for your support in building bridges toward a wide variety of destinations and companies.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.22″][et_pb_row admin_label=”row” _builder_version=”4.7.7″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” module_alignment=”center”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text admin_label=”Texto” _builder_version=”4.7.7″ _module_preset=”default” text_orientation=”justified” hover_enabled=”0″ sticky_enabled=”0″] Once again, FITUR has closed its doors with record visitor numbers, reaffirming the strategic importance of tourism in the Spanish economy and its ability to adapt to an ever-evolving context. In this edition, trends were […]<\/p>\n","protected":false},"author":1,"featured_media":40632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[345],"tags":[548],"class_list":["post-40636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blueroom-en","tag-viajes-en"],"yoast_head":"\n