{"id":40001,"date":"2025-07-09T08:00:22","date_gmt":"2025-07-09T06:00:22","guid":{"rendered":"https:\/\/old.blueroom.es\/blueroom-en\/the-blueroom-project-desarrolla-la-propuesta-creativa-y-audiovisual-de-la-alianza-promocional-entre-turismo-de-sevilla-y-turismo-madrid-para-el-mercado-mexicano\/"},"modified":"2026-09-10T14:13:53","modified_gmt":"2026-09-10T12:13:53","slug":"the-blueroom-project-develops-the-creative-and-audiovisual-concept-for-the-promotional-alliance-between-tourism-sevilla-and-tourism-madrid-for-the-mexican-market","status":"publish","type":"post","link":"https:\/\/blueroom.es\/en\/news\/the-blueroom-project-develops-the-creative-and-audiovisual-concept-for-the-promotional-alliance-between-tourism-sevilla-and-tourism-madrid-for-the-mexican-market","title":{"rendered":"The Blueroom Project develops the creative and audiovisual concept for the promotional alliance between Tourism Sevilla and Tourism Madrid for the Mexican market"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Tourism Sevilla<\/strong> has once again entrusted <strong>The Blueroom Project<\/strong> with conceptualizing and shaping the visual narrative and content for its collaboration with <strong>Tourism Madrid,<\/strong> focused on the <strong>Mexican outbound market<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">The project centers on building a <strong>strong, inspiring, and distinctive joint story<\/strong> that reflects the s<strong>hared values and unique personalities<\/strong> of both cities, while always preserving the <strong>individual brand identity <\/strong>of each destination.<\/p>\n\n<p class=\"wp-block-paragraph\">Through a carefully selected range of <strong>graphic and audiovisual pieces,<\/strong> the proposal targets the B2B channel and is designed to connect with operators, agencies, and specialized media in Mexico \u2014 a strategic and growing market for Spanish urban tourism.<\/p>\n\n<p class=\"wp-block-paragraph\">The result is a <strong>coherent, attractive, and professional visual presentation<\/strong> that combines <strong>creativity with strategic focus<\/strong> to strengthen the positioning of <strong>Sevilla and Madrid<\/strong> as complementary destinations offering top-level cultural, heritage, and experiential attractions. <\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Madrid &amp; Sevilla | Dos capitales y un viaje \u00fanico\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/EGrYD1AnrJE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"621\" height=\"1024\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-BLUEROOM-621x1024.jpg\" alt=\"\" class=\"wp-image-39986\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-BLUEROOM-621x1024.jpg 621w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-BLUEROOM-182x300.jpg 182w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-BLUEROOM-768x1266.jpg 768w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-BLUEROOM-932x1536.jpg 932w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-BLUEROOM.jpg 1165w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/figure>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"941\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-SEV-MAD-1024x941.jpg\" alt=\"\" class=\"wp-image-39988\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-SEV-MAD-1024x941.jpg 1024w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-SEV-MAD-300x276.jpg 300w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-SEV-MAD-768x706.jpg 768w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-SEV-MAD-1536x1412.jpg 1536w, https:\/\/blueroom.es\/wp-content\/uploads\/2025\/07\/NOTICIA-SEV-MAD.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Tourism Sevilla has once again entrusted The Blueroom Project with conceptualizing and shaping the visual narrative and content for its collaboration with Tourism Madrid, focused on the Mexican outbound market. The project centers on building a strong, inspiring, and distinctive joint story that reflects the shared values and unique personalities of both cities, while always [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":39984,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-40001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/40001","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/comments?post=40001"}],"version-history":[{"count":2,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/40001\/revisions"}],"predecessor-version":[{"id":47918,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/40001\/revisions\/47918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media\/39984"}],"wp:attachment":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media?parent=40001"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/categories?post=40001"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/tags?post=40001"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}