{"id":33099,"date":"2021-02-21T09:01:22","date_gmt":"2021-02-21T08:01:22","guid":{"rendered":"https:\/\/blueroom.es\/?p=33099"},"modified":"2021-03-25T15:01:37","modified_gmt":"2021-03-25T14:01:37","slug":"costa-rica-sustainble-tourism-sanctuary","status":"publish","type":"post","link":"https:\/\/blueroom.es\/en\/tourism\/costa-rica-sustainble-tourism-sanctuary\/","title":{"rendered":"Costa Rica Sustainble Tourism Sanctuary"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

The<\/span>\u00a0<\/span>Blueroom<\/span>\u00a0Project, as\u00a0<\/span>strategic<\/span>\u00a0<\/span>directors<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>the<\/span>\u00a0Costa\u00a0<\/span>Rican<\/span>\u00a0<\/span>Tourism<\/span>\u00a0<\/span>Board<\/span>\u00a0(ICT) in<\/span>\u00a0<\/span>Europe<\/span>, has\u00a0<\/span>designed<\/span>\u00a0<\/span>the<\/span>\u00a0pan-<\/span>European<\/span>\u00a0<\/span>strategy<\/span>\u00a0“Costa Rica:\u00a0<\/strong><\/span>Sustainable\u00a0Tourism\u00a0Sanctuary<\/strong>“<\/strong> in\u00a0<\/span>order<\/span>\u00a0<\/span>to<\/span>\u00a0<\/span>encourage<\/span>\u00a0<\/span>travel<\/span>\u00a0<\/span>to<\/span>\u00a0Costa Rica,\u00a0<\/span>one<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>the<\/span>\u00a0<\/span>few<\/span>\u00a0<\/span>countries<\/span>\u00a0<\/span>the<\/span>\u00a0<\/span>world<\/span>\u00a0<\/span>fully<\/span>\u00a0open\u00a0<\/span>that<\/span>\u00a0<\/span>does<\/span>\u00a0<\/span>not<\/span>\u00a0<\/span>require<\/span>, at <\/span>this<\/span> time, PCR test <\/span>or<\/span>\u00a0<\/span>quarantine<\/span>\u00a0<\/span>to<\/span>\u00a0<\/span>any<\/span>\u00a0<\/span>passenger<\/span>\u00a0<\/span>entering<\/span>\u00a0<\/span>by<\/span>\u00a0air.<\/span> Up to date, the destination has already achieved the milestone of recovering 10% of its international visitors<\/p>\n

\"\"<\/span><\/p>\n

 <\/p>\n

As\u00a0<\/span>part<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>this<\/span>\u00a0<\/span>approach<\/span>,\u00a0<\/span>different<\/span>\u00a0<\/span>actions<\/span>\u00a0are\u00a0<\/span>being<\/span>\u00a0<\/span>implemented<\/span>\u00a0in\u00a0<\/span>Spain<\/span>\u00a0<\/span>aimed<\/span>\u00a0at<\/span>\u00a0<\/span>travelers<\/span>,\u00a0<\/span>the<\/span>\u00a0<\/span>professional<\/span>\u00a0<\/span>tourism<\/span>\u00a0sector and\u00a0<\/span>the<\/span>\u00a0<\/span>press<\/span>\u00a0<\/span>to<\/span>\u00a0<\/span>generate<\/span>\u00a0<\/span>confidence<\/span>\u00a0in\u00a0<\/span>the<\/span>\u00a0<\/span>safety\u00a0<\/span>demonstrated<\/span>\u00a0<\/span>by<\/span>\u00a0Costa Rica,\u00a0<\/span>which<\/span>\u00a0has\u00a0<\/span>been<\/span>\u00a0<\/span>successfully<\/span>\u00a0<\/span>welcoming<\/span>\u00a0<\/span>international<\/span>\u00a0<\/span>travelers<\/span>\u00a0<\/span>since<\/span> August 1, 2020. <\/span>The<\/span>\u00a0<\/span>campaign<\/span>\u00a0<\/span>includes<\/span>\u00a0<\/span>from<\/span>\u00a0<\/span>the<\/span>\u00a0<\/span>launch<\/span>\u00a0<\/span>of<\/span> new\u00a0 air\u00a0<\/span>connectivity<\/span>,\u00a0<\/span>to<\/span>\u00a0<\/span>branded<\/span>\u00a0<\/span>content<\/span>,\u00a0<\/span>programmatic<\/span>\u00a0<\/span>advertising<\/span>\u00a0<\/span>wit<\/span>\u00a0<\/span>\u00a0<\/span>special<\/span>\u00a0<\/span>offers<\/span>,\u00a0<\/span>fam<\/span>\u00a0<\/span>trips<\/span>,\u00a0<\/span>high<\/span>\u00a0<\/span>quality<\/span>\u00a0<\/span>press<\/span>\u00a0<\/span>trips<\/span>, as\u00a0<\/span>well<\/span>\u00a0as\u00a0<\/span>the<\/span>\u00a0<\/span>prescription<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>well-known<\/span>\u00a0<\/span>travel<\/span>\u00a0<\/span>influencers<\/span>\u00a0and\u00a0<\/span>celebrities<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>relevance<\/span>\u00a0in\u00a0<\/span>Spain<\/span>,\u00a0<\/span>who<\/span>\u00a0<\/span>will<\/span>\u00a0<\/span>return<\/span>\u00a0full\u00a0<\/span>of<\/span> Pura Vida <\/span>to<\/span>\u00a0<\/span>encourage<\/span>\u00a0<\/span>travelers<\/span>\u00a0<\/span>to<\/span>\u00a0<\/span>enjoy<\/span>\u00a0<\/span>the<\/span>\u00a0<\/span>hospitality<\/span>,\u00a0<\/span>biodiversity<\/span>,\u00a0<\/span>wellness<\/span>, open\u00a0<\/span>spaces<\/span>\u00a0and\u00a0<\/span>beaches<\/span>\u00a0<\/span>of<\/span>\u00a0<\/span>the<\/span>\u00a0Central American country.\u00a0<\/span>\u00a0<\/span><\/p>\n

 <\/p>\n

\"\"<\/p>\n

\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

  The\u00a0Blueroom\u00a0Project, as\u00a0strategic\u00a0directors\u00a0of\u00a0the\u00a0Costa\u00a0Rican\u00a0Tourism\u00a0Board\u00a0(ICT) in\u00a0Europe, has\u00a0designed\u00a0the\u00a0pan-European\u00a0strategy\u00a0“Costa Rica:\u00a0Sustainable\u00a0Tourism\u00a0Sanctuary“ in\u00a0order\u00a0to\u00a0encourage\u00a0travel\u00a0to\u00a0Costa Rica,\u00a0one\u00a0of\u00a0the\u00a0few\u00a0countries\u00a0the\u00a0world\u00a0fully\u00a0open\u00a0that\u00a0does\u00a0not\u00a0require, at this time, PCR test or\u00a0quarantine\u00a0to\u00a0any\u00a0passenger\u00a0entering\u00a0by\u00a0air. Up to date, the destination has already achieved the milestone of recovering 10% of its international visitors   As\u00a0part\u00a0of\u00a0this\u00a0approach,\u00a0different\u00a0actions\u00a0are\u00a0being\u00a0implemented\u00a0in\u00a0Spain\u00a0aimed\u00a0at\u00a0travelers,\u00a0the\u00a0professional\u00a0tourism\u00a0sector and\u00a0the\u00a0press\u00a0to\u00a0generate\u00a0confidence\u00a0in\u00a0the\u00a0safety\u00a0demonstrated\u00a0by\u00a0Costa Rica,\u00a0which\u00a0has\u00a0been\u00a0successfully\u00a0welcoming\u00a0international\u00a0travelers\u00a0since August 1, 2020. The\u00a0campaign\u00a0includes\u00a0from\u00a0the\u00a0launch\u00a0of new\u00a0 air\u00a0connectivity,\u00a0to\u00a0branded\u00a0content,\u00a0programmatic\u00a0advertising\u00a0wit\u00a0\u00a0special\u00a0offers,\u00a0fam\u00a0trips,\u00a0high\u00a0quality\u00a0press\u00a0trips, as\u00a0well\u00a0as\u00a0the\u00a0prescription\u00a0of\u00a0well-known\u00a0travel\u00a0influencers\u00a0and\u00a0celebrities\u00a0of\u00a0relevance\u00a0in\u00a0Spain,\u00a0who\u00a0will\u00a0return\u00a0full\u00a0of Pura Vida to\u00a0encourage\u00a0travelers\u00a0to\u00a0enjoy\u00a0the\u00a0hospitality,\u00a0biodiversity,\u00a0wellness, open\u00a0spaces\u00a0and\u00a0beaches\u00a0of\u00a0the\u00a0Central American country.\u00a0\u00a0   \u00a0\u00a0<\/p>\n","protected":false},"author":5,"featured_media":33145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[362,363,349],"tags":[448,239],"class_list":["post-33099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-marketing-en","category-tourism","tag-costa-rica-sustainable-tourism-sanctuary","tag-costa-rica-en"],"yoast_head":"\nCosta Rica Sustainble Tourism Sanctuary • The Blueroom Project \/ Marketing Tur\u00edstico<\/title>\n<meta name=\"description\" content=\"Blueroom comunication strategy shows that Costa Rica is a sustainable tourism sanctuary open to tourist without PCR test\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"TBP\" 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