{"id":32612,"date":"2020-09-10T11:32:23","date_gmt":"2020-09-10T10:32:23","guid":{"rendered":"https:\/\/blueroom.es\/?p=32612"},"modified":"2021-03-10T12:04:40","modified_gmt":"2021-03-10T11:04:40","slug":"sustainable-tourism","status":"publish","type":"post","link":"https:\/\/blueroom.es\/en\/tourism\/sustainable-tourism\/","title":{"rendered":"Pan-European Project &#8220;Costa Rica Sustainable Tourism Sanctuary&#8221;"},"content":{"rendered":"<p style=\"text-align: justify;\"><span data-contrast=\"auto\">This flagship project,\u00a0<\/span><span data-contrast=\"auto\">designed by <strong>The\u00a0Blueroom\u00a0Project\u00a0<\/strong><\/span><span data-contrast=\"auto\">is\u00a0<\/span><span data-contrast=\"auto\">based on a destination positioning strategy in Europe during Covid_19, runs from September 2020 to March 2021\u00a0<\/span><span data-contrast=\"auto\">in order to<\/span><span data-contrast=\"auto\">\u00a0unite cultural aspects of Spain and Costa Rica, through the twinning of two national symbols such as the National Theater of Costa Rica, several Spanish artists and, in addition, the Royal Theater of Madrid. The National Theater of San Jos\u00e9 is the symbol and pride of culture and the arts in Costa Rica, celebrating its 130th anniversary since its construction was ordered.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32569 size-full\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2020\/09\/costa_rica_sostenible-1.jpg\" alt=\"\" width=\"800\" height=\"686\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2020\/09\/costa_rica_sostenible-1.jpg 800w, https:\/\/blueroom.es\/wp-content\/uploads\/2020\/09\/costa_rica_sostenible-1-480x412.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 800px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Under the slogan &#8220;Discover our Natural culture&#8221; videos were produced (a 60-second master video, a 30-second video for network and programmatic campaigns and a pair of 10-second capsules, one with each artist, for the Teatro Real&#8217;s screens and other uses). These celebrities, including Sylvia Schwartz and Manu\u00a0<\/span><span data-contrast=\"auto\">Guix<\/span><span data-contrast=\"auto\">, were also ambassadors for the campaign.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Among the media used to promote the video, we list 52 multimedia screens of the Teatro Real in Madrid from September 2020 to February 2021 throughout the season in 10-second spots (different per artist \/ celebrity), 220 passes per day and more than 200,000 spectators throughout the season; Banners in digital media, Videos on\u00a0<\/span><a href=\"https:\/\/www.youtube.com\/channel\/UCGhTuBtc7p2Lpv_iEnuAYng\/featured\"><span data-contrast=\"none\">Youtube<\/span><\/a><span data-contrast=\"auto\">\u00a0channel; landing page with an attractive invitation to capture data and a quiz to enter a draw for a trip to Costa Rica for 2 people with tickets to a show held on the occasion of the celebration of the Anniversary of the National Theater of Costa Rica.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">In addition, the action was also supported with information distributed among the Spanish media, with a reach of more than 300K people \/\u00a0<\/span><span data-contrast=\"auto\">day .<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span data-contrast=\"auto\">Results in figures:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ol>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">High visibility and participation for the entire season at the Teatro Real that continues until February 2021, with 220 passes per day and more than 200,000 spectators.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Approximately 1,000,000 people through all social networks.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">Approximately 20 million accumulated audience through the media.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">More than 1.2 million approximately through programmatic advertising on cell phones and online platforms.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">More than 10,000 tourism professionals through newsletters and PVU and more than 4,000 journalists with press releases and newsletters.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li style=\"text-align: justify;\"><span data-contrast=\"auto\">More than 300K people \/ day of outreach\u00a0<\/span><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>This flagship project,\u00a0designed by The\u00a0Blueroom\u00a0Project\u00a0is\u00a0based on a destination positioning strategy in Europe during Covid_19, runs from September 2020 to March 2021\u00a0in order to\u00a0unite cultural aspects of Spain and Costa Rica, through the twinning of two national symbols such as the National Theater of Costa Rica, several Spanish artists and, in addition, the Royal Theater of [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":32546,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[349],"tags":[],"class_list":["post-32612","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discover our Natural culture Costa Rica<\/title>\n<meta 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