{"id":32411,"date":"2020-07-01T12:06:05","date_gmt":"2020-07-01T11:06:05","guid":{"rendered":"https:\/\/blueroom.es\/?p=32411"},"modified":"2021-03-14T21:00:24","modified_gmt":"2021-03-14T20:00:24","slug":"contest-thailand-memories","status":"publish","type":"post","link":"https:\/\/blueroom.es\/en\/tourism\/contest-thailand-memories\/","title":{"rendered":"On-line contest \u201cThailand Memories\u201d"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-32403\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2021\/02\/Turismo-Tailandia.jpg\" alt=\"Turismo Tailandia PR - TBP\" width=\"1000\" height=\"563\" srcset=\"https:\/\/blueroom.es\/wp-content\/uploads\/2021\/02\/Turismo-Tailandia.jpg 1000w, https:\/\/blueroom.es\/wp-content\/uploads\/2021\/02\/Turismo-Tailandia-980x552.jpg 980w, https:\/\/blueroom.es\/wp-content\/uploads\/2021\/02\/Turismo-Tailandia-480x270.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" \/><\/p>\n<p style=\"text-align: justify;\">With the &#8220;Thailand Memories&#8221; contest,\u00a0<strong><a href=\"https:\/\/blueroom.es\/en\/services\/\">The\u00a0Blueroom\u00a0Project<\/a>,\u00a0as official representatives of the Tourism Authority of Thailand \/ TAT in Spain<\/strong>, developed a strategic and emotional project for users to inspire us through their longing and nostalgia for Thailand and its culture during the period of the Covid_19 pandemic and confinement.<\/p>\n<p style=\"text-align: justify;\"> consumer-to-consumer activity targeting couples was therefore implemented as a campaign by creating a landing page to launch a contest among Spanish travelers. In addition to landing page and banners in the relevant collaborating media of the honeymoon and travel sector, and publications in the respective social networks, the news of the contest has been published in the news section of the official website of\u00a0<a href=\"https:\/\/www.turismotailandes.com\">www.turismotailandes.com<\/a>,  with a gallery of the materials sent by the participants, specific newsletters were made and the activation was supported through press releases distributed among the media.<\/p>\n<p style=\"text-align: left;\">In both categories, the material shared had to be personal, original and related to Thailand, its beaches, culture, customs, places, people, etc. The images, videos and texts submitted were evaluated on the basis of creative criteria, quality, originality and responsiveness to quick and general impact. After a selection of 10 finalists per category, the jury decided the winners of the contest. To be highlighted the high level of participation, with over 1,500 entries, as well as the high quality of the content submitted since the opening of the registration period on May 2020.<\/p>\n<p style=\"text-align: left;\">After a dynamic campaign, the winners of this first edition will enjoy a trip for two to the Land of Smiles with their chosen companion.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;4.7.7&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;] With the &#8220;Thailand Memories&#8221; contest,\u00a0The\u00a0Blueroom\u00a0Project,\u00a0as official representatives of the Tourism Authority of Thailand \/ TAT in Spain, developed a strategic and emotional project for users to inspire us through their longing and nostalgia for Thailand [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":32403,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<img class=\"aligncenter size-full wp-image-32403\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2021\/02\/Turismo-Tailandia.jpg\" alt=\"Turismo Tailandia PR - TBP\" width=\"1000\" height=\"563\" \/>\r\n<p style=\"text-align: justify;\"><span class=\"TextRun BCX0 SCXW132929401\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX0 SCXW132929401\">With the \"Thailand Memories\" contest<\/span><\/span>,\u00a0<strong><a href=\"https:\/\/blueroom.es\/en\/services\/\">The\u00a0Blueroom\u00a0Project<\/a>,\u00a0en su funci\u00f3n de\u00a0representantes oficiales de\u00a0la\u00a0Tourism\u00a0Authority\u00a0of\u00a0Thailand\u00a0\/\u00a0TAT en Espa\u00f1a<\/strong>\u00a0ha desarrollado\u00a0un proyecto estrat\u00e9gico y emocional\u00a0para que los usuarios nos inspiraran por medio de su anhelo y nostalgia\u00a0del destino Tailandia y su cultura durante el periodo de pandemia Covid_19 y confinamiento.<\/p>\r\n<p style=\"text-align: justify;\">Se implement\u00f3,\u00a0tanto,\u00a0una actividad de consumidor a consumidor dirigida\u00a0a parejas como una campa\u00f1a mediante la creaci\u00f3n de una\u00a0landing\u00a0page donde lanzar un concurso entre los viajeros espa\u00f1oles. Adem\u00e1s de\u00a0landing\u00a0page y banners en los medios colaboradores relevantes del sector de lunas de miel y viajes, y publicaciones en las respectivas redes sociales, la noticia del concurso se\u00a0ha publicado\u00a0en la secci\u00f3n de noticias de la web oficial de\u00a0<a href=\"http:\/\/www.turismotailandes.com\">www.turismotailandes.com<\/a>, con una galer\u00eda de los materiales enviados por los participantes, se\u00a0realizaron\u00a0newsletters\u00a0espec\u00edficas y se apoy\u00f3\u00a0la activaci\u00f3n a trav\u00e9s de notas de prensa\u00a0distribuidas\u00a0entre los medios de comunicaci\u00f3n.<\/p>\r\n<p style=\"text-align: left;\">En ambas categor\u00edas, <strong>el material compartido deb\u00eda ser personal, original y estar relacionado con Tailandia, sus playas, cultura, costumbres, lugares, gente, etc<\/strong>. Las im\u00e1genes, los v\u00eddeos y los textos presentados\u00a0fueron\u00a0evaluados en funci\u00f3n de criterios creativos, de calidad, originalidad y capacidad de respuesta al impacto r\u00e1pido y general. Despu\u00e9s de una selecci\u00f3n de 10 finalistas por categor\u00eda, el jurado\u00a0ha fallado\u00a0los ganadores del concurso.\u00a0<strong>Hay que destacar el alto nivel de participaci\u00f3n, m\u00e1s de 1.500 trabajos presentados<\/strong>, as\u00ed como la gran calidad del contenido presentado, desde la apertura del plazo de inscripci\u00f3n\u00a0en\u00a0el\u00a0mes\u00a0de mayo\u00a02020.<\/p>\r\n<p style=\"text-align: left;\">Despu\u00e9s de una\u00a0din\u00e1mica\u00a0campa\u00f1a,\u00a0<strong>los\u00a0ganadores\u00a0de esta primera edici\u00f3n disfrutar\u00e1n\u00a0de un viaje para dos personas\u00a0al\u00a0Pa\u00eds de la Sonrisa con\u00a0el acompa\u00f1ante elegido<\/strong>.<\/p>","_et_gb_content_width":"","footnotes":""},"categories":[349],"tags":[226,236],"class_list":["post-32411","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-tailandia-en","tag-turismo-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On-line contest \u201cThailand Memories\u201d &#8226; 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