{"id":31874,"date":"2018-11-06T17:23:05","date_gmt":"2018-11-06T16:23:05","guid":{"rendered":"https:\/\/old.blueroom.es\/uncategorized\/nuevo-libro-rafael-alberto-perez-estrategar-vivir-la-estrategia\/"},"modified":"2026-09-11T17:30:28","modified_gmt":"2026-09-11T15:30:28","slug":"a-new-book-by-rafael-alberto-perez-estrategar-vivir-la-estrategia-being-strategic-living-the-strategy","status":"publish","type":"post","link":"https:\/\/blueroom.es\/en\/news\/a-new-book-by-rafael-alberto-perez-estrategar-vivir-la-estrategia-being-strategic-living-the-strategy","title":{"rendered":"A new book by Rafael Alberto P\u00e9rez: \u201cEstrategar: Vivir la estrategia\u201d (\u201cBeing strategic. Living the strategy\u201d)"},"content":{"rendered":"<p><strong style=\"text-align: justify;\">Rafael Alberto P\u00e9rez <\/strong>has launched his new book \u201c<strong style=\"text-align: justify;\">Estrategar: Vivir la estrategia<\/strong>\u201d (\u201cBeing strategic. Living the strategy\u201d) in a Keynote Speech given during the celebration of the 33rd International Congress of Public Relations organised by CONFIARP in Argentina last September 2018. This book, written in collaboration with <strong style=\"text-align: justify;\">Alejandro P\u00e9rez-Ferrant<\/strong>, CEO and founder of The Blueroom Project, joins a long list of references by this author on Strategy, such as \u201c<strong style=\"text-align: justify;\">Estrategias de Comunicaci\u00f3n<\/strong>\u201d (Ariel 2001); (\u201cStrategies on Communications\u201d, published by Ariel, 2001), \u201c<strong style=\"text-align: justify;\">Hacia una Teor\u00eda General de la Estrat\u00e9gica\u201d<\/strong> (Ariel 2009) (\u201cTowards a General Theory on Strategy\u201d, published by Ariel, 2001) and \u201c<strong style=\"text-align: justify;\">Pensar la Estrategia<\/strong>\u201d (La Cruj\u00eda, 2012) (\u201cThinking on the Strategy, published by La Cruj\u00eda, 2012), among others.<\/p>\n<p style=\"text-align: justify;\">In this fourth book, \u201cEstrategar: Vivir la estrategia\u201d (\u201cBeing strategic. Living the strategy\u201d), the author solves two pending problems of a total of 8 that he had detected: <strong>conceptual confusion<\/strong> and <strong>the theoretical weakness of this discipline<\/strong> as it is presently taught at Universities and Business Schools. Two problems that, however, have a common origin: not correcting the strategic phenomenon. <\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-3421 aligncenter\" src=\"https:\/\/blueroom.es\/wp-content\/uploads\/2026\/09\/ESTRATEGAR_Vivir-la-estrategia_Rafael-Alberto-Perez.jpg\" alt=\"Estrategar: Vivir la estrategia\" width=\"400\"><\/p>\n<p style=\"text-align: justify;\">Strategic Adviser and Consultant in The Blueroom Project, Rafael Alberto P\u00e9rez is Professor Emeritus at the Complutense University of Madrid, Honorary President of the Ibero-American Forum on Strategies of Communication and of the CINTE (<a href=\"http:\/\/nuevateoriaestrategica.com\/\" target=\"_blank\" rel=\"noopener\">www.nuevateoriaestrategica.com<\/a>), Guest Professor in over 120 Universities, Member of <a href=\"https:\/\/www.tendencias21.net\/\" target=\"_blank\" rel=\"noopener\">www.Tendencias21.net<\/a> (Publishing Board of Directors) and reference author on Strategy ((Universidad Nacional de Lomas de Zamora 2018). His work is composed of 8 books: \u201cHacia una Teor\u00eda General de la Estrat\u00e9gica\u201d (Ariel 2009) (\u201cTowards a General Theory on Strategy\u201d, published by Ariel, 2001); \u201cPensar la Estrategia\u201d (La Cruj\u00eda, 2012) (\u201cThinking on the Strategy, published by La Cruj\u00eda, 2012) and \u201cPensar la Estrategia\u201d (La Cruj\u00eda, 2012) (\u201cThinking on the Strategy, published by La Cruj\u00eda, 2012), 3 book coordinations, 17 chapters of a book, 3 prefaces and more than a hundred articles published in 5 languages in 8 different countries. <\/p>\n<p><!--:--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rafael Alberto P\u00e9rez has launched his new book \u201cEstrategar: Vivir la estrategia\u201d (\u201cBeing strategic. Living the strategy\u201d) in a Keynote Speech given during the celebration of the 33rd International Congress of Public Relations organised by CONFIARP in Argentina last September 2018. This book, written in collaboration with Alejandro P\u00e9rez-Ferrant, CEO and founder of The Blueroom [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":26569,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":["post-31874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/31874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/comments?post=31874"}],"version-history":[{"count":2,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/31874\/revisions"}],"predecessor-version":[{"id":49253,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/posts\/31874\/revisions\/49253"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media\/26569"}],"wp:attachment":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media?parent=31874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/categories?post=31874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/tags?post=31874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}