{"id":45546,"date":"2026-03-23T13:19:35","date_gmt":"2026-03-23T12:19:35","guid":{"rendered":"https:\/\/blueroom.es\/our-team"},"modified":"2026-08-10T15:05:50","modified_gmt":"2026-08-10T13:05:50","slug":"our-team","status":"publish","type":"page","link":"https:\/\/blueroom.es\/en\/the-agency\/our-team","title":{"rendered":"OUR TEAM"},"content":{"rendered":"\t\t
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OUR TEAM<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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The Blueroomers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Mar\u00eda Redondo and Alejandro P\u00e9rez-Ferrant, each with more than 30 years of experience, lead a multidisciplinary team of over 14 professionals united by a close, strategic and deeply tourism-focused way of working.<\/p>


Since the founding of The Blueroom Project in 2003, they have supported destinations and brands from a boutique marketing and communications perspective, based on personalised service, methodological rigour and genuine involvement in every project. This approach, far removed from standardised models and continuously adapted to new trends, ways of travelling and communication, has enabled them to work with leading brands in tourism, travel and lifestyle, building long-term relationships of trust and telling stories that connect with people.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\tAlejandro P\u00e9rez-Ferrant\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tFOUNDER & CEO\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tAlejandro P\u00e9rez-Ferrant\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tAlejandro founded The Blueroom Project in 2003, a boutique management and consultancy agency specialising in Tourism, Luxury and Lifestyle. He holds a degree in Business Administration from Saint Louis University (USA), a postgraduate qualification in Marketing, and training in communications. With over 30 years of experience, he currently advises several Ministries of Tourism and has led projects for more than 100 organisations. He was also President of The Pangaea Network Consultants to the travel industry and has travelled to over 80 countries, many of them on multiple occasions. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tLinkedin\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tMar\u00eda Redondo\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tFOUNDER & MANAGING DIRECTOR\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tMar\u00eda Redondo\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tMar\u00eda is the founder of The Blueroom Project and brings more than 30 years of experience in corporate communications, marketing and advertising. She holds a degree in Information Sciences and a qualification in Foreign Trade. She has developed campaigns for companies, ministries and high-level institutions. She is recognised for her innovative approach and her extensive network of media contacts, and she also collaborates with key publications specialising in tourism and lifestyle. \n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tRafael Alberto P\u00e9rez\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tSTRATEGIC ADVISOR\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tRafael Alberto P\u00e9rez\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tIn memoriam: he passed away on 4 December 2019 in Madrid, but his books and legacy continue to inspire our daily work. Rafael Alberto P\u00e9rez, an international reference in strategy and communication and regarded as the father of the New Strategic Theory, transformed the way contemporary strategy is understood. He held a PhD in Information Sciences and was an expert in Law and Business Administration, with more than 40 years as a consultant and 42 years as a lecturer at the Complutense University of Madrid. He was a visiting professor at more than 120 universities and Honorary President of FISEC (Ibero-American Forum on Communication Strategies) and CINTE (Itinerant Chair on the New Strategic Theory). \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\tWikipedia\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tAna Mar\u00eda Capell\u00e1n\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tACCOUNTING & HUMAN RESOURCES\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\t Ana Mar\u00eda Capell\u00e1n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tAlthough she initially studied Chemistry with a focus on research, she ultimately graduated in Economics due to professional circumstances. Maintaining a passion for her profession and embracing challenges as opportunities for growth have enabled her, over 25 years of experience, to develop strong adaptability, responsibility and initiative. In her spare time, she enjoys live music and sporting events. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tPablo Rodr\u00edguez\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tHEAD OFFICE & TRAVEL TRADE DIRECTOR\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tPablo Rodr\u00edguez\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tPablo is an avid traveller with more than 35 years of experience in the travel trade sector, specialising in marketing and sales for tour operating. With an MBA and extensive industry knowledge, he has focused over the past decade on destination marketing. He has lived in London and travelled to over 60 countries; he speaks English and has a working knowledge of French. Passionate about the sea, he enjoys sailing and diving and dreams of long-distance high-latitude sailing. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tRoc\u00edo Bel\u00e9n Paleari\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tMARKETING & COMMUNICATIONS MANAGER \/ TOURISM & MICE\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tRoc\u00edo Bel\u00e9n Paleari\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tShe holds a degree in Communication Sciences and a Master\u2019s in Screenwriting, and has built her career in communication, marketing and content creation within tourism, culture and the creative industries. Her profile combines strategic vision with narrative sensitivity and international experience. She currently manages the planning and execution of B2B and B2C accounts for leading international destinations and tourism companies. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tPaloma Grossi Garc\u00eda\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tMARKETING COMMUNICATIONS EXECUTIVE\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tPaloma Grossi Garc\u00eda\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tShe holds a degree in Advertising and PR from the Complutense University of Madrid, as well as a Double Master\u2019s in Corporate and Digital Communication from EAE Business School. Paloma combines academic training and experience in communication. She has worked with clients across lifestyle, tourism, education, agrifood, beverages and fitness. She brings a digital and creative perspective shaped by Generation Z, focused on trends, analysis and the creation of differentiated experiences. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tMatzeos Kokkinos\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tTOURISM MARKETING JR EXECUTIVE\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tMatzeos Kokkinos\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tMatzeos, a SpanishGreek professional trained in Marketing and Advertising, brings together creativity, strategic thinking and a personable approach to communication. With experience in content creation, social media and event organisation, he stands out for his versatility and proactive attitude. His Greek roots and affinity with Mediterranean culture inspire an open outlook and a sensitivity towards the stories and experiences that enrich each project. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tImani Cintado\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tTOURISM MARKETING COMMUNICATIONS JR EXECUTIVE\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tImani Cintado\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tImani, a Spanish woman with Irish roots and raised in Southeast Asia, brings a global perspective shaped by her multicultural education and experience with international organisations. A native English speaker fluent in both English and Spanish, she has been a Youth Ambassador and Reporter, creating content and supporting diversityfocused projects. She is studying Psychology and stands out for her curiosity, creativity and adaptability. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tRosario Jim\u00e9nez\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tTOURISM COMMUNICATIONS & PR JR EXECUTIVE\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tRosario Jim\u00e9nez\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tRosario is a dynamic and versatile professional with a vocation for tourism and communications. Her international experience living in Seville, Portugal, Dublin, Ibiza and Madrid gives her strong adaptability and a multicultural outlook. Trained in Advertising and holding a Master\u2019s in Tourist Destination Planning, with additional experience in the hospitality industry, she stands out for creating and managing unique experiences in the sector. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tRaimundo Fern\u00e1ndez\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tART & DESIGN CONSULTANT\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tRaimundo Fern\u00e1ndez\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tHe holds a degree in Painting and Design from the Faculty of Fine Arts at the Complutense University of Madrid and has participated in more than 50 solo and group exhibitions, as well as performances. His connection to graphic design began unexpectedly when he was recruited by an advertising agency, despite initially stating that his passion was painting and that he had no interest in design work. Since then, he has developed a multidisciplinary creative career. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tGeraldine Wahnon\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tEVENT MANAGEMENT CONSULTANT\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tGeraldine Wahnon\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tBorn in Venezuela, she trained in Interior Design and Fashion Design in Caracas, New York (Parsons School of Design) and Madrid. With more than 15 years of experience in event production and management, she has built a strong career in the sector. Specialised in tourism events, she combines her profession with her passion for travel. She is also passionate about sport, which helps her balance the demands of her work. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tRafa P\u00e9rez\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tDIGITAL COMMUNICATIONS & SOCIAL MEDIA CONSULTANT\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tRafa P\u00e9rez\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tA journalist and travel photographer, he was born in Asturias and raised in Tarragona, a life between two seas that sparked his passion for exploring the world. With more than 20 years of experience, he has travelled extensively in search of light and emotion, publishing articles and reports in leading tourism and lifestyle magazines. A pioneer in digital communication, he embraced social media over a decade ago as a marketing and communication tool. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\tAitana Tom\u00e1s P\u00e9rezgil\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t\tTOURISM COMMUNICATIONS CONSULTANT & DELEGATE IN THE BALEARICS\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tAitana Tom\u00e1s P\u00e9rezgil\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tBorn in Alicante, raised in Madrid and now based in Mallorca, she began her career at one of Alicante\u2019s leading newspapers before joining Blueroom, where she worked for more than five years. She later became Head of a tourism operation managing over 100 employees in Mallorca. She then joined the Rafa Nadal Academy, first at the museum and later as Director of Communications & Branding. She is currently a Blueroom consultant in the Balearic Islands and a certified RYT\u00ae 200 yoga teacher. \t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

OUR TEAM The Blueroomers Mar\u00eda Redondo and Alejandro P\u00e9rez-Ferrant, each with more than 30 years of experience, lead a multidisciplinary team of over 14 professionals united by a close, strategic and deeply tourism-focused way of working. Since the founding of The Blueroom Project in 2003, they have supported destinations and brands from a boutique marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":45579,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-45546","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages\/45546","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/comments?post=45546"}],"version-history":[{"count":8,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages\/45546\/revisions"}],"predecessor-version":[{"id":46504,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages\/45546\/revisions\/46504"}],"up":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages\/45579"}],"wp:attachment":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media?parent=45546"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}