{"id":32233,"date":"2021-02-10T11:26:18","date_gmt":"2021-02-10T10:26:18","guid":{"rendered":"https:\/\/blueroom.es\/?page_id=32233"},"modified":"2023-05-23T17:19:16","modified_gmt":"2023-05-23T16:19:16","slug":"covid-post-covid-one-step-beyond","status":"publish","type":"page","link":"https:\/\/blueroom.es\/en\/covid-post-covid-one-step-beyond\/","title":{"rendered":"Covid\/ Post Covid, \u201cOne Step Beyond"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”conmutador” _builder_version=”3.22″ max_width=”90%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||6px|” custom_padding=”|||”][et_pb_row module_id=”conmutador_row” _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”3.22″ background_color=”#226084″ background_image=”https:\/\/blueroom.es\/wp-content\/uploads\/2018\/10\/back-2-01.jpg” background_size=”initial” background_position=”top_center” background_repeat=”repeat-y” custom_padding=”33px|0px|100px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”3.25″ custom_padding=”111px|0px|30px|80px|false|false” custom_padding_tablet=”70px||0px|20px” custom_padding_phone=”50px||0px|0px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” header_line_height=”1.3em” text_font_size_tablet=”12px” text_font_size_phone=”10px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1.1em” text_line_height_last_edited=”on|phone” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|tablet”]<\/p>\n

Covid\/Postcovid, \u201cOne Step Beyond”<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”3.25″ custom_padding=”135px|80px|135px|80px|true|false” custom_padding_tablet=”45px|20px|60px|20px” custom_padding_phone=”25px|0px|40px|0px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” custom_margin=”-117px||-65px||false|false” text_font_size_tablet=”13px” text_font_size_phone=”12px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1.6em” text_line_height_last_edited=”on|phone”]<\/p>\n

Maintaining our commitment to one of the pillars of our mission: “to think and create fluid strategies and marketing & communication plans articulated to favor a more effective management by our clients”.<\/p>\n

We have created new products and services: in reputation research, consulting and virtual training based on the principles and academic models of the New Strategic Theory that allow our clients to face the transition from contingency plans to “Recovery” plans through strategic thinking and the implementation of campaigns with a panoramic vision,totally integral, facing the paradigm change and therefore, with higher success rates.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2023\/05\/actions_covid_TBP_2.png” alt=”Covid Communication Actions” title_text=”actions_covid_TBP_2″ url=”https:\/\/blueroom.es\/en\/tbp-communication-covid\/” align=”center” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.7.7″ _module_preset=”default”][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2023\/05\/recovery_TBP_2.png” alt=”TBP Recovery” title_text=”recovery_TBP_2″ url=”https:\/\/blueroom.es\/en\/tbp-post-covid-recovery\/” align=”center” _builder_version=”4.7.7″ _module_preset=”default”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_strategy” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|tablet” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|tablet” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”1.5em” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

 <\/p>\n

BLUEROOM_strategy & integration<\/h1>\n

 <\/p>\n

Investigaci\u00f3n de tendencias.<\/p>\n

An\u00e1lisis de mercados, targets y posicionamiento.<\/p>\n

Objetivos y estrategias.<\/p>\n

Campa\u00f1as integrales.<\/p>\n

Control, revisi\u00f3n y evaluaci\u00f3n de resultados.<\/p>\n

 <\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_tourism” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” text_line_height_tablet=”” text_line_height_phone=”” text_line_height_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_tourism representations<\/h1>\n

 <\/p>\n

Marketing de destinos: representaciones, city-marketing y marca pa\u00eds.<\/p>\n

Marketing y comunicaci\u00f3n para hoteles-resorts, l\u00edneas a\u00e9reas y empresas tur\u00edsticas.<\/p>\n

Consultor\u00eda estrat\u00e9gica y planes integrales.<\/p>\n

Herramientas y programas por mercados, canales de distribuci\u00f3n y p\u00fablicos potenciales.<\/p>\n

Alianzas estrat\u00e9gicas.<\/p>\n

Informes de control y evaluaci\u00f3n de resultados.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_pr” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_pr<\/h1>\n

 <\/p>\n

Consultor\u00eda estrat\u00e9gica y planificaci\u00f3n integral.<\/p>\n

Programas de reputaci\u00f3n y crisis.<\/p>\n

Alianzas estrat\u00e9gicas.<\/p>\n

Gabinete de Prensa:<\/p>\n

Digital PR & Blog PR<\/p>\n

Oficina de prensa<\/p>\n

Viajes de prensa<\/p>\n

Eventos y convocatorias<\/p>\n

Monitorizaci\u00f3n de noticias<\/p>\n

Informes Cualitativos \/ Cuantitativos<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_branded” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_branding & design<\/h1>\n

 <\/p>\n

Branding e identidad corporativa.<\/p>\n

Direcci\u00f3n creativa y dise\u00f1o.<\/p>\n

Creatividad gr\u00e1fica.<\/p>\n

Fotograf\u00eda, producciones audiovisuales y direcci\u00f3n de arte.<\/p>\n

Materiales informativos y promocionales, impresos y multimedia.<\/p>\n

Punto de venta.<\/p>\n

Arquitectura ef\u00edmera: stands, escenarios e instalaciones.<\/p>\n

Producci\u00f3n.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_events” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_events<\/h1>\n

 <\/p>\n

Presentaciones y lanzamientos.<\/p>\n

Ruedas de prensa.<\/p>\n

Eventos tem\u00e1ticos.<\/p>\n

Fam-Trips.<\/p>\n

Ferias, congresos y convenciones.<\/p>\n

Workshops, roadshows y seminarios.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_media” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_advertising & media<\/h1>\n

 <\/p>\n

Estrategia y planificaci\u00f3n.<\/p>\n

Compra y gesti\u00f3n de Medios.<\/p>\n

Campa\u00f1as multi-plataforma y multi-soporte.<\/p>\n

Patrocinio.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_content” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|desktop” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_content creation & influencers<\/h1>\n

 <\/p>\n

Asesoramiento y proyectos estrat\u00e9gicos.<\/p>\n

Textos, ilustraciones, infograf\u00edas, videos y animaciones.<\/p>\n

360\u00ba & Virtual Reality.<\/p>\n

Distribuci\u00f3n de contenidos multiplataforma.<\/p>\n

Campa\u00f1as integrales de celebridades y micro-influencers.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_web” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_web & digital<\/h1>\n

 <\/p>\n

Dise\u00f1o y arquitectura web.<\/p>\n

Programaci\u00f3n.<\/p>\n

Microsites y banners.<\/p>\n

Newsletters y e-learnings.<\/p>\n

Webinars.<\/p>\n

Gamificaci\u00f3n.<\/p>\n

Campa\u00f1as en smartphones.<\/p>\n

SEO y SEM.<\/p>\n

CRM, etc.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_social” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|desktop” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_social engagement<\/h1>\n

 <\/p>\n

Creaci\u00f3n y gesti\u00f3n de Redes Sociales.<\/p>\n

Estudios de audiencias y perfiles.<\/p>\n

Campa\u00f1as en redes y an\u00e1lisis de datos.<\/p>\n

Contenidos especiales.<\/p>\n

Informes de monitorizaci\u00f3n en redes.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|” module_class=”popup_tactics” _builder_version=”3.22″ custom_css_before=”top: 0px;||left: 0px;||width: 100%;||height: 100%;||z-index: 999;||content: %22%22;||background: rgba(0,43,74, 0.8);||position: fixed;” custom_css_main_element=”display:none;”][et_pb_row _builder_version=”3.25″ module_alignment=”center” custom_css_main_element=”transform: translatey(-50%) translatex(-50%);||position: fixed;||top: 50%;||left: 50%;||z-index: 1000;||” border_radii=”on|0px|0px|0px|0px” border_color_all=”#ffffff”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” text_text_color=”#ffffff” text_line_height=”1.8em” header_font=”Raleway||||||||” background_color=”rgba(255,255,255,0)” max_width=”73%” max_width_tablet=”90%” max_width_phone=”95%” max_width_last_edited=”on|desktop” module_alignment=”center” hover_enabled=”0″ text_font_size_tablet=”” text_font_size_phone=”12px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”” header_font_size_phone=”20px” header_font_size_last_edited=”on|tablet” header_line_height_tablet=”” header_line_height_phone=”” header_line_height_last_edited=”on|phone” border_radii=”on|8px|8px|8px|8px” sticky_enabled=”0″]<\/p>\n

BLUEROOM_tactics<\/h1>\n

 <\/p>\n

Adem\u00e1s de nuestros servicios a medida y a trav\u00e9s de nuestra l\u00ednea de productos TBP Tactics, ponemos a disposici\u00f3n de nuestros clientes soluciones de marketing innovadoras y por proyecto, para rentabilizar su imagen de empresa y de producto. TBP ofrece a sus clientes una serie de herramientas t\u00e1cticas, coordinadas en colaboraci\u00f3n con grandes marcas, para lograr resultados promocionales a corto plazo y por bajo coste.<\/p>\n

Promociones Especiales: presenciales, m\u00f3viles y en grandes medios.<\/p>\n

Centros Comerciales, Cines, Prensa, TV\u2026<\/p>\n

Street marketing.<\/p>\n

Gu\u00edas y Revistas.<\/p>\n

Acciones On-line: a redes sociales y colectivos.<\/p>\n

Punto de Venta.<\/p>\n

Cross Marketing, etc.<\/p>\n

[\/et_pb_text][et_pb_blurb use_icon=”on” font_icon=”%%48%%” content_max_width=”442px” use_icon_font_size=”on” icon_font_size=”33px” module_id=”x” module_class=”close” _builder_version=”3.2.1″ custom_css_main_element=”position: absolute;||top: -45px;||right: -30px;||cursor: pointer;”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”0|0px|0|0px|false|false” custom_css_main_element=”height:20px;”][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”conmutador” _builder_version=”3.22″ max_width=”90%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||6px|” custom_padding=”|||”][et_pb_row module_id=”conmutador_row” _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” _builder_version=”3.22″ background_color=”#226084″ background_image=”https:\/\/blueroom.es\/wp-content\/uploads\/2018\/10\/back-2-01.jpg” background_size=”initial” background_position=”top_center” background_repeat=”repeat-y” custom_padding=”33px|0px|100px|0px|false|false” custom_padding_tablet=”” custom_padding_phone=””][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”3.25″ custom_padding=”111px|0px|30px|80px|false|false” custom_padding_tablet=”70px||0px|20px” custom_padding_phone=”50px||0px|0px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ text_font=”Raleway||||||||” header_line_height=”1.3em” text_font_size_tablet=”12px” text_font_size_phone=”10px” text_font_size_last_edited=”on|desktop” text_line_height_tablet=”” text_line_height_phone=”1.1em” text_line_height_last_edited=”on|phone” header_font_tablet=”” header_font_phone=”” header_font_last_edited=”on|tablet”] Covid\/Postcovid, \u201cOne Step Beyond” [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row […]<\/p>\n","protected":false},"author":8,"featured_media":0,"parent":0,"menu_order":3,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"Nuestros clientes son muy diversos y eso nos exige darles lo que necesitan en cada momento:\r\n

\r\n

TBPstrategy: Consultor\u00eda Estrat\u00e9gica, Creatividad y Planificaci\u00f3n<\/small><\/h3>\r\n
\r\n
    \r\n\t
  • An\u00e1lisis de situaci\u00f3n<\/li>\r\n\t
  • Estrategias<\/li>\r\n\t
  • Objetivos<\/li>\r\n\t
  • Mercados y P\u00fablicos Potenciales<\/li>\r\n\t
  • Posicionamiento y Percepci\u00f3n<\/li>\r\n\t
  • Branding<\/li>\r\n\t
  • Control & Evaluaci\u00f3n de Resultados, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

    TBPpr: Comunicaci\u00f3n Corporativa y Relaciones P\u00fablicas<\/small><\/h3>\r\n
    \r\n
      \r\n\t
    • Estrategias y Planificaci\u00f3n<\/li>\r\n\t
    • Programas Newsmaking<\/li>\r\n\t
    • Programas Reputaci\u00f3n<\/li>\r\n\t
    • Programas Crisis<\/li>\r\n\t
    • Programas Concienciaci\u00f3n<\/li>\r\n\t
    • Gabinete de Prensa\r\n
        \r\n\t
      • Oficina de Prensa Permanente<\/li>\r\n\t
      • Digital PR & Blog PR<\/li>\r\n\t
      • Redacci\u00f3n y Distribuci\u00f3n de Comunicados<\/li>\r\n\t
      • Monitorizaci\u00f3n de Noticias<\/li>\r\n\t
      • Presentaciones y Eventos<\/li>\r\n\t
      • Viajes de Prensa<\/li>\r\n\t
      • Informes Cualitativos \/ Cuantitativos, etc<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n

        TBPtourism: Marketing Tur\u00edstico<\/small><\/h3>\r\n
        \r\n
          \r\n\t
        • Mktg. de Destinos: Representaciones y Marcapa\u00eds<\/li>\r\n\t
        • Citymarketing<\/li>\r\n\t
        • Mktg. de Hoteles-Resorts y Empresas de Turismo y Ocio, etc<\/li>\r\n\t
        • Hospitality\r\n
            \r\n\t
          • Investigaci\u00f3n<\/li>\r\n\t
          • An\u00e1lisis de Situaci\u00f3n y Tendencias<\/li>\r\n\t
          • Posicionamiento, Percepci\u00f3n y Branding<\/li>\r\n\t
          • Objetivos<\/li>\r\n\t
          • Estrategias<\/li>\r\n\t
          • Planificaci\u00f3n de Marketing & Comunicaci\u00f3n<\/li>\r\n\t
          • Herramientas y Programas por Mercados, Canales de Distribuci\u00f3n y P\u00fablicos Potenciales<\/li>\r\n\t
          • Ejecuci\u00f3n<\/li>\r\n\t
          • Informes de Control & Evaluaci\u00f3n de Resultados, etc<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n
            <\/div>\r\n
              \r\n\t
            • \"\"\r\nRepresentaciones Tur\u00edsticas B2B & B2C<\/strong>\r\nTBP Upgrade<\/strong> es la divisi\u00f3n de The Blueroom Project (TBP)<\/strong>, especializada en ofrecer servicios de promoci\u00f3n y ventas de empresas y organizaciones privadas<\/strong> del sector tur\u00edstico en sus distintos segmentos: CCI y vacacional.<\/li>\r\n<\/ul>\r\n<\/div>\r\n

              TBPresearch: Investigaci\u00f3n, Inteligencia & Estudios<\/small><\/h3>\r\n
              \r\n
                \r\n\t
              • Estrat\u00e9gicos<\/li>\r\n\t
              • Mercados<\/li>\r\n\t
              • P\u00fablicos<\/li>\r\n\t
              • Opini\u00f3n<\/li>\r\n\t
              • Tendencias y Estilos de Vida, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                TBPevents: Gesti\u00f3n de Eventos<\/small><\/h3>\r\n
                \r\n
                  \r\n\t
                • Presentaciones y Lanzamientos<\/li>\r\n\t
                • Ruedas de Prensa<\/li>\r\n\t
                • Eventos Tem\u00e1ticos<\/li>\r\n\t
                • Fam-Trips<\/li>\r\n\t
                • Ferias<\/li>\r\n\t
                • Congresos y Convenciones<\/li>\r\n\t
                • Workshops, Roadshows, Seminarios, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                  TBPmedia: Publicidad, Media & Social<\/small><\/h3>\r\n
                  \r\n
                    \r\n\t
                  • Estrategia y Planificaci\u00f3n<\/li>\r\n\t
                  • Creatividad y Dise\u00f1o<\/li>\r\n\t
                  • Compra y Gesti\u00f3n de Medios<\/li>\r\n\t
                  • Redes Sociales<\/li>\r\n\t
                  • Bases de Datos<\/li>\r\n\t
                  • CRM, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                    TBPdigital: On-line & Multimedia<\/small><\/h3>\r\n
                    \r\n
                      \r\n\t
                    • Arquitectura y Dise\u00f1o Web<\/li>\r\n\t
                    • Banners y Microsites<\/li>\r\n\t
                    • Redes Sociales<\/li>\r\n\t
                    • Animaciones Flash<\/li>\r\n\t
                    • Cat\u00e1logos Multimedia<\/li>\r\n\t
                    • Presentaciones<\/li>\r\n\t
                    • Spots On-line<\/li>\r\n\t
                    • E-Newsletters<\/li>\r\n\t
                    • E-learning, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                      TBPdesign: Identidad Corporativa, Dise\u00f1o y Producci\u00f3n<\/small><\/h3>\r\n
                      \r\n
                        \r\n\t
                      • Dise\u00f1o y Creatividad<\/li>\r\n\t
                      • Identidad Corporativa<\/li>\r\n\t
                      • Materiales Informativos y Promocionales: Impresos y Multimedia<\/li>\r\n\t
                      • Arquitectura Ef\u00edmera: Stands, Escenarios e Instalaciones<\/li>\r\n\t
                      • Displays y Punto de venta<\/li>\r\n\t
                      • Impresi\u00f3n y Producci\u00f3n, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                        TBPtactics: Promociones & Productos T\u00e1cticos<\/small><\/h3>\r\n
                        \r\n\r\n\"\"\r\n\r\nAdem\u00e1s de nuestros servicios a medida y a trav\u00e9s de nuestra l\u00ednea de productos TBP Tactics<\/strong>, ponemos a disposici\u00f3n de nuestros clientes soluciones de marketing innovadoras y por proyecto, para rentabilizar su imagen de empresa y de producto. TBP<\/strong> ofrece a sus clientes una serie de herramientas t\u00e1cticas, coordinadas en colaboraci\u00f3n con grandes marcas, para lograr resultados promocionales a corto plazo y \u00a0por bajo coste.\r\n\r\nPromociones Especiales: presenciales, m\u00f3viles y en grandes medios\r\n
                          \r\n\t
                        • Centros Comerciales, Cines, Prensa, TV\u2026<\/li>\r\n\t
                        • Gu\u00edas y Revistas<\/li>\r\n\t
                        • Acciones On-line: a redes sociales y colectivos<\/li>\r\n\t
                        • Mysteryshopper<\/li>\r\n\t
                        • Punto de Venta<\/li>\r\n\t
                        • Cross Marketing, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>Our clients are very diverse, so we are asked to meet their needs at all times:\r\n
                          \r\n

                          TBPstrategy: Strategic Consultancy, Creativity and Planning <\/small><\/h3>\r\n
                          \r\n
                            \r\n\t
                          • Situation Analysis<\/li>\r\n\t
                          • Strategy<\/li>\r\n\t
                          • Objectives<\/li>\r\n\t
                          • Potential Markets and Targets<\/li>\r\n\t
                          • Positioning and Perception<\/li>\r\n\t
                          • Branding<\/li>\r\n\t
                          • Control & Evaluation of Results, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                            TBPpr: Corporate Communications and Public Relations<\/small><\/h3>\r\n
                            \r\n
                              \r\n\t
                            • Strategy and Planning<\/li>\r\n\t
                            • News-making Programs<\/li>\r\n\t
                            • Reputation Programs<\/li>\r\n\t
                            • Crisis Programs<\/li>\r\n\t
                            • Press Office\r\n
                                \r\n\t
                              • Ongoing \/ Permanent<\/li>\r\n\t
                              • Digital PR & Blog PR<\/li>\r\n\t
                              • Press releases: writing and distribution<\/li>\r\n\t
                              • Clipping - Monitoring<\/li>\r\n\t
                              • Presentations and Events<\/li>\r\n\t
                              • Press Trips<\/li>\r\n\t
                              • Qualitative \/ Quantitative Reports, etc<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                                TBPtourism: Tourism & Travel Marketing<\/small><\/h3>\r\n
                                \r\n
                                  \r\n\t
                                • Destinations \u2013 Representations and Country-brand Marketing<\/li>\r\n\t
                                • City-marketing<\/li>\r\n\t
                                • Hotels-Resorts and Tourism and Leisure Companies Marketing<\/li>\r\n\t
                                • Hospitality\r\n
                                    \r\n\t
                                  • Intelligence & Research<\/li>\r\n\t
                                  • Situation and Trends Analysis<\/li>\r\n\t
                                  • Positioning, Perception and Branding<\/li>\r\n\t
                                  • Objectives<\/li>\r\n\t
                                  • Strategy<\/li>\r\n\t
                                  • Marketing & Communications Planning<\/li>\r\n\t
                                  • Mechanisms and Campaigns adapted to Markets, Distribution Channels and Targets<\/li>\r\n\t
                                  • Full Service Implementation<\/li>\r\n\t
                                  • Reports on Control & Evaluation of Results, etc<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n
                                    <\/div>\r\n
                                      \r\n\t
                                    • \"\"Tourism Representations B2B & B2C<\/strong>TBP Upgrade<\/strong> is the division of The Blueroom Project (TBP)<\/strong>, specialised in providing promotional & sales services to private tourism companies<\/strong> in the MICE and leisure segments.<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                                      TBPresearch: Research, Intelligence & Reports<\/small><\/h3>\r\n
                                      \r\n
                                        \r\n\t
                                      • Strategic<\/li>\r\n\t
                                      • Markets<\/li>\r\n\t
                                      • Targets<\/li>\r\n\t
                                      • Opinion<\/li>\r\n\t
                                      • Trends and Lifestyle, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                                        TBPevents: Event Management<\/small><\/h3>\r\n
                                        \r\n
                                          \r\n\t
                                        • Presentations and Launches<\/li>\r\n\t
                                        • Press Conferences<\/li>\r\n\t
                                        • Theme Events<\/li>\r\n\t
                                        • Fam-Trips<\/li>\r\n\t
                                        • Fairs<\/li>\r\n\t
                                        • Congresses and Meetings<\/li>\r\n\t
                                        • Workshops, Road-shows, Seminars, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                                          TBPmedia: Advertising, Media & Social<\/small><\/h3>\r\n
                                          \r\n
                                            \r\n\t
                                          • Strategy and Planning<\/li>\r\n\t
                                          • Creativity and Design<\/li>\r\n\t
                                          • Media Buying & Management<\/li>\r\n\t
                                          • Social Networks<\/li>\r\n\t
                                          • Data Bases<\/li>\r\n\t
                                          • CRM, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                                            TBPdigital: On-line & Multimedia<\/small><\/h3>\r\n
                                            \r\n
                                              \r\n\t
                                            • Architecture and Web Design<\/li>\r\n\t
                                            • Banners & Micro-sites<\/li>\r\n\t
                                            • Social Networks<\/li>\r\n\t
                                            • Flash Animation<\/li>\r\n\t
                                            • Multimedia Catalogues<\/li>\r\n\t
                                            • Presentations<\/li>\r\n\t
                                            • On-line Spots<\/li>\r\n\t
                                            • E-Newsletters<\/li>\r\n\t
                                            • E-learning, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                                              TBPdesign: Corporate Identity, Design & Production<\/small><\/h3>\r\n
                                              \r\n
                                                \r\n\t
                                              • Design & Creativity<\/li>\r\n\t
                                              • Corporate Identity<\/li>\r\n\t
                                              • Information and Promotional Material: Printed and Multimedia<\/li>\r\n\t
                                              • Architecture: Stands, Show-rooms\u2026<\/li>\r\n\t
                                              • Displays & Point of Sale<\/li>\r\n\t
                                              • Printing and Production, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n

                                                TBPtactics: Promotions & Tactic Products<\/small><\/h3>\r\n
                                                \r\n\r\n\"\"\r\n\r\nBesides the tailor made service provided by TBP<\/strong>, we offer cost effective innovative marketing solutions to maximise the company\/product image and sales.\r\n
                                                  \r\n\t
                                                • Special Promotions<\/li>\r\n\t
                                                • Shopping Centres, Cinemas, Printed Media, TV\u2026<\/li>\r\n\t
                                                • Guides, Books and Magazines<\/li>\r\n\t
                                                • On-line Activities on Communities and Social Networks<\/li>\r\n\t
                                                • Mystery-shopper<\/li>\r\n\t
                                                • Point of Sale<\/li>\r\n\t
                                                • Cross-marketing, etc<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>","_et_gb_content_width":"","footnotes":""},"class_list":["post-32233","page","type-page","status-publish","hentry"],"yoast_head":"\nCovid\/ Post Covid, \u201cOne Step Beyond • The Blueroom Project \/ Marketing Tur\u00edstico<\/title>\n<meta name=\"description\" content=\"Website The Blueroom Project \u2013 TBP Consulting: especialistas en comunicaci\u00f3n y marketing tur\u00edstico - tourism communications and marketing specialists.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueroom.es\/en\/covid-post-covid-one-step-beyond\/\",\"url\":\"https:\/\/blueroom.es\/en\/covid-post-covid-one-step-beyond\/\",\"name\":\"Covid\/ Post Covid, \u201cOne Step Beyond • The Blueroom Project \/ Marketing Tur\u00edstico\",\"isPartOf\":{\"@id\":\"https:\/\/blueroom.es\/#website\"},\"datePublished\":\"2021-02-10T10:26:18+00:00\",\"dateModified\":\"2023-05-23T16:19:16+00:00\",\"description\":\"Website The Blueroom Project \u2013 TBP Consulting: especialistas en comunicaci\u00f3n y marketing tur\u00edstico - 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