{"id":31396,"date":"2018-12-03T16:38:42","date_gmt":"2018-12-03T15:38:42","guid":{"rendered":"https:\/\/blueroom.es\/libros-tbp\/"},"modified":"2023-12-04T21:03:19","modified_gmt":"2023-12-04T20:03:19","slug":"tbp-books","status":"publish","type":"page","link":"https:\/\/blueroom.es\/en\/tbp-books\/","title":{"rendered":"BLUEROOM BOOKS"},"content":{"rendered":"

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<\/div>\n

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BLUEROOM_BOOKS<\/h1>\n

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Nueva Teor\u00eda Estrat\u00e9gica<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2018\/11\/strategic_management_in_tourism-rafael-alberto-perez.jpg” url=”https:\/\/www.cabi.org\/products-and-services\/about-cabi-books\/open-resources\/strategic-management-in-tourism-3rd-edition\/” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”libro” _builder_version=”4.7.7″ max_width=”69%” max_width_tablet=”65%” max_width_phone=”70%” max_width_last_edited=”on|desktop” module_alignment=”center” box_shadow_style=”preset3″ box_shadow_vertical=”0px”][\/et_pb_image][et_pb_divider color=”rgba(32,126,188,0.21)” divider_weight=”2px” _builder_version=”3.2.1″ max_width=”33%” module_alignment=”center” custom_margin=”25px||-35px|”][\/et_pb_divider][et_pb_text _builder_version=”4.7.7″ custom_margin=”33px|||” link_option_url=”https:\/\/www.cabi.org\/products-and-services\/about-cabi-books\/open-resources\/strategic-management-in-tourism-3rd-edition\/”]<\/p>\n

Strategic Management in Tourism<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2018\/11\/ESTRATEGAR_Vivir-la-estrategia_Rafael-Alberto-Perez.jpg” url=”http:\/\/repositorio.unlz.edu.ar:8080\/handle\/123456789\/548″ align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”libro” _builder_version=”4.7.7″ max_width=”63%” max_width_tablet=”65%” max_width_phone=”70%” max_width_last_edited=”on|phone” module_alignment=”center” custom_margin_tablet=”80px|||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” box_shadow_style=”preset3″ box_shadow_vertical=”0px”][\/et_pb_image][et_pb_divider color=”rgba(32,126,188,0.21)” divider_weight=”2px” _builder_version=”3.2.1″ max_width=”33%” module_alignment=”center” custom_margin=”25px||-35px|”][\/et_pb_divider][et_pb_text _builder_version=”4.7.7″ custom_margin=”33px|||” link_option_url=”http:\/\/repositorio.unlz.edu.ar:8080\/handle\/123456789\/548″]<\/p>\n

ESTRATEGAR. Vivir la estrategia<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”3.25″ custom_padding=”87px|0px|27px|0px|false|false”][et_pb_column type=”1_3″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2019\/05\/marquimting.jpg” url=”http:\/\/www.marquimting.cat\/ventas-y-servicios\/marquimting-la-gestion-empresarial-con-sentido-comun\/” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”libro” _builder_version=”3.23″ max_width=”64%” max_width_tablet=”65%” max_width_phone=”70%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin_tablet=”80px|||” custom_margin_phone=”” custom_margin_last_edited=”on|phone” box_shadow_style=”preset3″ box_shadow_vertical=”0px”][\/et_pb_image][et_pb_divider color=”rgba(32,126,188,0.21)” divider_weight=”2px” _builder_version=”3.2.1″ max_width=”33%” module_alignment=”center” custom_margin=”25px||-35px|”][\/et_pb_divider][et_pb_text _builder_version=”3.27.4″ custom_margin=”33px|||”]<\/p>\n

MARQUIMTING. La Gesti\u00f3n Empresarial con Sentido Com\u00fan<\/p>\n

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Pensar la estrategia<\/p>\n

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Hacia una teor\u00eda general de la estrategia<\/p>\n

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Estrategias de comunicaci\u00f3n<\/p>\n

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ESTRATEGAR. Una nueva mirada que pone en el centro a la COMUNICACI\u00d3N.<\/p>\n

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<\/p>

Marketing & Comunicaci\u00f3n para una gesti\u00f3n m\u00e1s eficaz<\/em><\/h2>

En un mundo que se mueve tan deprisa, se necesitan soluciones que a\u00fanen el pensamiento\u00a0con la acci\u00f3n. Nuestro objetivo no es s\u00f3lo hacer acciones, eventos y comunicaciones\u00a0brillantes, sino, sobre todo, ayudar para que la gesti\u00f3n de nuestros clientes sea m\u00e1s eficaz. Para ello en The Blueroom Project \u2013 TBP Consulting <\/strong>nos hemos especializado en facilitar soluciones de comunicaci\u00f3n y marketing a empresas e instituciones nacionales, locales e internacionales, ofreciendo servicios plenos:<\/p>

  • Estrategia y planificaci\u00f3n<\/strong><\/li>
  • Creatividad e innovaci\u00f3n<\/strong><\/li>
  • Ejecuci\u00f3n de campa\u00f1as, mecanismos y acciones<\/strong><\/li>
  • Representaciones B2B o B2C<\/strong><\/li><\/ul>

    Todo ello orientado a cambiar las percepciones que los distintos p\u00fablicos tienen de su oferta y as\u00ed favorecer sus objetivos corporativos, de marketing y de imagen.<\/p>

    La Clave:\u00a0<\/strong>Identificar en sus planes de acci\u00f3n d\u00f3nde, cu\u00e1ndo y c\u00f3mo ciertas acciones de marketing y de comunicaci\u00f3n pueden contribuir al logro de sus metas. Encontrar los espacios en los que la estrategia de comunicaci\u00f3n y de marketing deben insertarse en su estrategia corporativa y finalmente cambiar las percepciones de los p\u00fablicos de la forma m\u00e1s adecuada a sus objetivos.<\/em><\/div>

    <\/p>

    Marketing & Communications for Efficient Management<\/em><\/h2>

    In such a fast moving world, we need solutions that combine actions and ideas. Our aim is not only to perform outstanding activities, events and communications, but also, and above all, to help our client\u2019s management to become more efficient. Therefore, at TBP<\/strong> we are specialists in offering communications and marketing solutions to regional, national and international companies and institutions, performing full services in:<\/p>

    • Strategy and planning<\/strong><\/li>
    • Creativity and innovation<\/strong><\/li>
    • Implementation of campaigns, mechanisms and actions<\/strong><\/li>
    • B2B or B2C representation<\/strong><\/li><\/ul>

      Everything is aimed at changing the customer's perception of your offering, thus achieving your corporate identity and marketing objectives.<\/p>

      The Key: <\/strong>In your action plans, identify where, when and how certain marketing and communications activities can contribute to achieving your goals. Find spaces where the communications and marketing strategy should be part of your corporate strategy, and ultimately change the public\u2019s perceptions to best suit your objectives.<\/em><\/p>

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