{"id":31369,"date":"2018-12-03T16:12:55","date_gmt":"2018-12-03T15:12:55","guid":{"rendered":"https:\/\/blueroom.es\/observatorio\/"},"modified":"2023-05-22T20:20:13","modified_gmt":"2023-05-22T19:20:13","slug":"observatory","status":"publish","type":"page","link":"https:\/\/blueroom.es\/en\/observatory\/","title":{"rendered":"BLUEROOM OBSERVATORY"},"content":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”conmutador” _builder_version=”3.22″ max_width=”90%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||6px|” custom_padding=”|||”][et_pb_row module_id=”conmutador_row” _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”section” _builder_version=”3.22″ background_color=”#212a35″ background_image=”https:\/\/blueroom.es\/wp-content\/uploads\/2018\/10\/back-2-01.jpg” background_size=”initial” background_position=”top_center” background_repeat=”repeat-y” custom_padding=”33px|0px|229px|0px|false|false” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off”][et_pb_row column_padding_mobile=”on” custom_padding_last_edited=”on|phone” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”111px||111px||false|false” custom_padding_tablet=”104px||60px|” custom_padding_phone=”40px||30px|” custom_width_px=”500px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ header_font=”Raleway|600|||||||” header_font_size=”45px” header_2_font=”Raleway|600|||||||” header_2_font_size=”25px” animation_style=”fade” header_font_size_tablet=”35px” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”20px” header_2_font_size_phone=”18px” header_2_font_size_last_edited=”on|phone”]<\/p>\n

BLUEROOM_OBSERVATORY<\/h1>\n

trends & research<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.7.7″ custom_padding=”58px|57px||” custom_padding_tablet=”|20px||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|phone” animation_style=”fade”]<\/p>\n

At BLUEROOM\u00a0research is part of our daily work, both at the sector level with books and reports on tourism trends and communications strategy, as well as thematic studies to help the knowledge and intelligence of our networks and clients.<\/span><\/p>\n


You can find data, ideas, concepts, and trends in the following sections:<\/span><\/p>\n

 <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ column_padding_mobile=”on” custom_padding_last_edited=”on|phone” admin_label=”Row_x” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px||234px||false|false” custom_padding_tablet=”” custom_padding_phone=”0px|||” animation_style=”fade” custom_css_main_element=” “][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2023\/05\/research-02.png” url=”https:\/\/blueroom.es\/en\/tbp-research\/” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”credentials” _builder_version=”4.7.7″ max_width_tablet=”” max_width_phone=”60%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ sticky_enabled=”0″ title_text=”research-02″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/blueroom.es\/wp-content\/uploads\/2023\/05\/books-02.png” url=”https:\/\/blueroom.es\/en\/tbp-books\/” align=”center” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” module_class=”credentials” _builder_version=”4.7.7″ max_width_tablet=”” max_width_phone=”60%” max_width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ title_text=”books-02″ sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.22″ custom_padding=”0|0px|0|0px|false|false” custom_css_main_element=”height:20px;”][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ module_id=”conmutador” _builder_version=”3.22″ max_width=”90%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”||6px|” custom_padding=”|||”][et_pb_row module_id=”conmutador_row” _builder_version=”3.25″ custom_padding=”0|0px|0|0px|false|false”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” admin_label=”section” _builder_version=”3.22″ background_color=”#212a35″ background_image=”https:\/\/blueroom.es\/wp-content\/uploads\/2018\/10\/back-2-01.jpg” background_size=”initial” background_position=”top_center” background_repeat=”repeat-y” custom_padding=”33px|0px|229px|0px|false|false” custom_padding_tablet=”50px|0|50px|0″ custom_padding_phone=”” transparent_background=”off”][et_pb_row column_padding_mobile=”on” custom_padding_last_edited=”on|phone” admin_label=”row” _builder_version=”3.25″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”111px||111px||false|false” custom_padding_tablet=”104px||60px|” custom_padding_phone=”40px||30px|” custom_width_px=”500px”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.7.7″ header_font=”Raleway|600|||||||” header_font_size=”45px” header_2_font=”Raleway|600|||||||” header_2_font_size=”25px” animation_style=”fade” header_font_size_tablet=”35px” header_font_size_phone=”25px” […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"\r\n\r\n\r\nMarketing de destino internacional:<\/strong>\r\nEl Valor de Amazing Thailand\r\n\"banner<\/a>\r\n\r\n\r\nRelanzamiento aeropuerto:<\/strong>\r\nAc\u00e9rcate\r\n\"\"<\/span>\r\n<\/a>\r\n\r\n\r\nReposicionamiento:<\/strong>\r\nUn nuevo concepto de crucero\r\n\"\"<\/span>\r\n<\/a>\r\n\r\n\r\nAerol\u00ednea: Cathay Pacific \u2013 Relaciones P\u00fablicas e Institucionales<\/strong>\r\nLanzamiento del nuevo vuelo directo Madrid \u2013 Hong Kong\r\n\"Cathay<\/span>\r\n<\/a>\r\n\r\n\r\nTurismo P2P:<\/strong>\r\nTercer Bar\u00f3metro del Alquiler Vacacional en Espa\u00f1a\r\n\"halogopararetocar\"<\/span><\/a>\r\n\r\n\r\nMarketing destino nacional:<\/strong>\r\nIbiza - Destino para todo el a\u00f1o\r\n\"Ibiza<\/span>\r\n\r\n<\/a>\r\nInternational destination marketing:<\/strong>\r\nThe Value of Amazing Thailand\r\n\"banner<\/a>\r\n\r\n\r\nAirport Re-launch:<\/strong>\r\nGet Closer\r\n\"\"<\/span><\/a>\r\n\r\n\u00a0\r\n\r\n\r\nRe-positioning:<\/strong>\r\nA new cruise concept\r\n\"\"<\/span><\/a>\r\n\r\n\u00a0\r\n\r\n\r\nAirline: Cathay Pacific - Public and Institutional Relations<\/strong>\r\nLaunch of the new direct flight Madrid - Hong Kong\r\n\"Cathay<\/span><\/a>\r\n\r\n\u00a0\r\n\r\n\r\nP2P Tourism:<\/strong>\r\nThrid Vacational Rental Barometer in Spain\r\n\"halogopararetocar\"<\/span><\/a>\r\n\r\n\u00a0\r\n\r\n\r\nNational destination marketing:<\/strong>\r\nIbiza - All year round destination\r\n\"Ibiza<\/span>\r\n<\/a>","_et_gb_content_width":"","footnotes":""},"class_list":["post-31369","page","type-page","status-publish","hentry"],"yoast_head":"\nBLUEROOM OBSERVATORY • The Blueroom Project \/ Marketing Tur\u00edstico<\/title>\n<meta name=\"description\" content=\"Website The Blueroom Project \u2013 TBP Consulting: especialistas en comunicaci\u00f3n y marketing tur\u00edstico - tourism communications and marketing specialists.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/blueroom.es\/en\/observatory\/\",\"url\":\"https:\/\/blueroom.es\/en\/observatory\/\",\"name\":\"BLUEROOM OBSERVATORY • The Blueroom Project \/ Marketing Tur\u00edstico\",\"isPartOf\":{\"@id\":\"https:\/\/blueroom.es\/#website\"},\"datePublished\":\"2018-12-03T15:12:55+00:00\",\"dateModified\":\"2023-05-22T19:20:13+00:00\",\"description\":\"Website The Blueroom Project \u2013 TBP Consulting: especialistas en comunicaci\u00f3n y marketing tur\u00edstico - tourism communications and marketing specialists.\",\"breadcrumb\":{\"@id\":\"https:\/\/blueroom.es\/en\/observatory\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/blueroom.es\/en\/observatory\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/blueroom.es\/en\/observatory\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/blueroom.es\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BLUEROOM OBSERVATORY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/blueroom.es\/#website\",\"url\":\"https:\/\/blueroom.es\/\",\"name\":\"The Blueroom Project \/ Marketing Tur\u00edstico\",\"description\":\"TBP Consulting \/ Servicio Integral\",\"publisher\":{\"@id\":\"https:\/\/blueroom.es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/blueroom.es\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/blueroom.es\/#organization\",\"name\":\"The Blueroom Project\",\"url\":\"https:\/\/blueroom.es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/blueroom.es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/blueroom.es\/wp-content\/uploads\/2018\/05\/logo_full-color.png\",\"contentUrl\":\"https:\/\/blueroom.es\/wp-content\/uploads\/2018\/05\/logo_full-color.png\",\"width\":180,\"height\":180,\"caption\":\"The Blueroom Project\"},\"image\":{\"@id\":\"https:\/\/blueroom.es\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/es-es.facebook.com\/tbpconsultig\",\"https:\/\/x.com\/blueroom_es\",\"https:\/\/www.instagram.com\/theblueroomproyect\/\",\"https:\/\/www.linkedin.com\/company\/the-blueroom-project-tbp-\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BLUEROOM OBSERVATORY • The Blueroom Project \/ Marketing Tur\u00edstico","description":"Website The Blueroom Project \u2013 TBP Consulting: especialistas en comunicaci\u00f3n y marketing tur\u00edstico - tourism communications and marketing specialists.","robots":{"index":"noindex","follow":"follow"},"twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/blueroom.es\/en\/observatory\/","url":"https:\/\/blueroom.es\/en\/observatory\/","name":"BLUEROOM OBSERVATORY • The Blueroom Project \/ Marketing Tur\u00edstico","isPartOf":{"@id":"https:\/\/blueroom.es\/#website"},"datePublished":"2018-12-03T15:12:55+00:00","dateModified":"2023-05-22T19:20:13+00:00","description":"Website The Blueroom Project \u2013 TBP Consulting: especialistas en comunicaci\u00f3n y marketing tur\u00edstico - tourism communications and marketing specialists.","breadcrumb":{"@id":"https:\/\/blueroom.es\/en\/observatory\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/blueroom.es\/en\/observatory\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/blueroom.es\/en\/observatory\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/blueroom.es\/en\/"},{"@type":"ListItem","position":2,"name":"BLUEROOM OBSERVATORY"}]},{"@type":"WebSite","@id":"https:\/\/blueroom.es\/#website","url":"https:\/\/blueroom.es\/","name":"The Blueroom Project \/ Marketing Tur\u00edstico","description":"TBP Consulting \/ Servicio Integral","publisher":{"@id":"https:\/\/blueroom.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/blueroom.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/blueroom.es\/#organization","name":"The Blueroom Project","url":"https:\/\/blueroom.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/blueroom.es\/#\/schema\/logo\/image\/","url":"https:\/\/blueroom.es\/wp-content\/uploads\/2018\/05\/logo_full-color.png","contentUrl":"https:\/\/blueroom.es\/wp-content\/uploads\/2018\/05\/logo_full-color.png","width":180,"height":180,"caption":"The Blueroom Project"},"image":{"@id":"https:\/\/blueroom.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/es-es.facebook.com\/tbpconsultig","https:\/\/x.com\/blueroom_es","https:\/\/www.instagram.com\/theblueroomproyect\/","https:\/\/www.linkedin.com\/company\/the-blueroom-project-tbp-"]}]}},"_links":{"self":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages\/31369"}],"collection":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/comments?post=31369"}],"version-history":[{"count":12,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages\/31369\/revisions"}],"predecessor-version":[{"id":37901,"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/pages\/31369\/revisions\/37901"}],"wp:attachment":[{"href":"https:\/\/blueroom.es\/en\/wp-json\/wp\/v2\/media?parent=31369"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}