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JNTO

Launch of JNTO Office in Spain and annual media relations

CHALLENGE

In 2017, Japan National Tourism Office opens its branch in Madrid. On the occasion of this opening, the main challenges to be achieved in communications is promoting the existence of the tourism office and promoting the country within the Spanish market, supporting not only the main Japanese destinations, but also new innovative touristic proposal in the Asian country.

SOLUTION

As their communications agency, The Blueroom Project designed an action plan which combined a diversity of Public Relations activities and managing the daily relationship with the key media in Spain.

The agency has managed the organisation of different special event, highlighting the opening of the office, which was attended by over 200 guests, including distinguished politicians and representatives from the touristic sector.

RESULTS

Over 1,300 clippings per year and an advertising value above 5M euros.

Over 100 journalists have been trained by JNTO in press trips and seminars.

An increase in arrivals of Spanish tourists to Japan by +8,8% during 2017, implying a total amount of 99,800 travellers and +20% during 2018 for a new total record of 112,900 Spanish visitors.

 

Inauguration event of the first office in Spain of the Japan National Tourism Organisation at the Ambassadors’ residence in Madrid

Participation of the Japan National Tourism Organisation in FITUR. Management of meetings and interviews

Commemorating event of the 150th Anniversary of institutional relations between Spain and Japan at the Japanese Ambassadors’s residence in Madrid

Organisation of press trips to Japan

Publications about Japan as the main destination in leading Spanish travel magazines